Members' Hub

Every now and then we like to highlight a new IAB New Zealand Member we think our community will find interesting. Today we meet Heidi Monro, Head of Advertising Sales ANZ, Netflix.

Generative AI is rapidly reshaping digital advertising - creating new opportunities for marketers, while also introducing new challenges around brand suitability, fraud, viewability and content...

As marketers continue to balance short-term performance with long-term brand growth, media quality and brand suitability are playing an increasingly important role in campaign effectiveness. In this...

It was great to see a strong turnout from the IAB community at the recent iMedia Future of Marketing Summit, where Trade Me and Stuff took the stage together to make a case that's worth sitting with...

Ever wondered why your grandparents always have the best biscuit selection? Perhaps because their generation is more minted than a batch of mint slices and you could be overlooking that spending...

What it means to be a podcaster is evolving fast, and New Zealand is no exception. A medium that was very much a cottage industry only a few years ago is now capturing audiences at a scale we haven't...

It was great to see so many familiar faces from the IAB New Zealand community at the recent Agentic Retail Summit, including members like Spark and The Warehouse Group, who are already deep into...

LUMO has expanded its Subtle motion format beyond Auckland, with selected sites in Tauranga and Christchurch now approved for the capability.

Live streaming is bigger than the game. New research from Magnite reveals what Kiwi audiences are watching and when advertisers should show up.

New research from Perion and EMARKETER points to an underutilised performance lever in most marketing campaigns, and it's not media spend, targeting, or AI. It's creative.