AI will drive New Zealand’s next stage of economic development but its infrastructure must keep pace with new demands. Google recently announced Honomoana, a new subsea cable that will significantly...
Members' Hub
Insights, news, case studies and innovations from IAB New Zealand Members. Members can upload their new case study content here (limit 1 case study per month per member). Please reach out to us for Member Spotlight Features.
.jpg "Member Spotlight: Alice Moore, Co-Founder MintHC")
Every now and then we like to highlight a new IAB New Zealand Member we think our community will find interesting. Today we meet Alice Moore, Co-Founder of MintHC.
Thanks to the power of programmatic DOOH, digital billboards across Aotearoa will now deliver real-time warning information during severe weather events, expanding the visibility of weather warnings...
In New Zealand’s BVOD (broadcast video-on-demand) market, programmatic guaranteed (PG) deals have long been the standard. But when a leading insurance brand asked Together to improve campaign...
%20(1).png "Adobe Introduces Next-Gen AI Agents to Empower Smarter, More Human B2B Marketing")
Adobe Expands AI Agents to Power Smarter, More Human Marketing Adobe has announced a major expansion to its suite of AI tools, introducing new AI agents designed to help marketing and customer...
%20(1).png "TVNZ & Adobe Integrate with Real-Time CDP Collaboration")
Adobe Real-Time CDP Collaboration delivers a secure environment for New Zealand advertisers and publishers to jointly discover, activate and measure high-value audiences through consent-driven...
Podcasting is one of the fastest-growing media channels and now, there’s a simple way to become an expert in it.
%20(1).jpg "Cartology New Zealand Launches Full-motion Health & Body Screen Network")
Cartology New Zealand is revolutionising the in-store shopping experience with the launch of its full-motion digital screen network in health and body aisles nationwide.
Imagine being able to ask a question that's very complex or multi-layered and in an instant, receive a comprehensive, AI-powered response that explains it well, complete with web links to explore....
Publicis Aotearoa has launched a groundbreaking Data Intelligence Hub (DIH) to revolutionise marketing transformation and growth in New Zealand. They unveiled this new model at a co-hosted event with...
