Adobe has announced a significant expansion to its suite of AI tools, launching a new AI agent designed to help marketing and customer experience teams work more efficiently within Adobe Experience...

Members' Hub
Insights, news, case studies and innovations from IAB New Zealand Members. Members can upload their new case study content here (limit 1 case study per month per member). Please reach out to us for Member Spotlight Features.
Adobe Real-Time CDP Collaboration delivers a secure environment for New Zealand advertisers and publishers to jointly discover, activate and measure high-value audiences through consent-driven...
Podcasting is one of the fastest-growing media channels and now, there’s a simple way to become an expert in it.
Cartology New Zealand is revolutionising the in-store shopping experience with the launch of its full-motion digital screen network in health and body aisles nationwide.
Imagine being able to ask a question that's very complex or multi-layered and in an instant, receive a comprehensive, AI-powered response that explains it well, complete with web links to explore....
Publicis Aotearoa has launched a groundbreaking Data Intelligence Hub (DIH) to revolutionise marketing transformation and growth in New Zealand. They unveiled this new model at a co-hosted event with...
Richard Conway, Managing Director of The Optimisers and Pure SEO shares his perspective on leading the industry through change as SEO evolves into new optimisation techniques including Generative...
For years, brand and performance marketing have been positioned as opposites - one focused on long-term growth, the other on short-term results. But new research from Tracksuit and TikTok shows a...
Driving Engagement: How Ford’s VDX.tv Campaign Tripled Industry Benchmarks
How Xero Supercharged Engagement with Data-Driven Digital Strategy