Members' Hub

LUMO Digital Outdoor, OMD New Zealand commission Amplified to run a New Zealand attention measurement study across digital and static roadside OOH. The study made possible by OMD NZ clients 2degrees,...

As an industry, we’ve spent years building sophisticated national plans across TV and digital – search, social, programmatic display, video. In the metros, Out of Home has joined that ecosystem, with...

Where you put the store locator matters: new research on DOOH creative. A 7,200-person study from Vistar Media, Omnicom Media and Annalect found that a well-placed store locator on a digital...

Meta's annual Connect event brought a long list of announcements, from new AI glasses to Muse, a personal AI agent that will run on them. Further business announcements followed the week after,...

Every now and then we like to highlight a new IAB New Zealand Member we think our community will find interesting. Today we meet Heidi Monro, Head of Advertising Sales ANZ, Netflix.

Generative AI is rapidly reshaping digital advertising - creating new opportunities for marketers, while also introducing new challenges around brand suitability, fraud, viewability and content...

As marketers continue to balance short-term performance with long-term brand growth, media quality and brand suitability are playing an increasingly important role in campaign effectiveness. In this...

It was great to see a strong turnout from the IAB community at the recent iMedia Future of Marketing Summit, where Trade Me and Stuff took the stage together to make a case that's worth sitting with...

Ever wondered why your grandparents always have the best biscuit selection? Perhaps because their generation is more minted than a batch of mint slices and you could be overlooking that spending...

What it means to be a podcaster is evolving fast, and New Zealand is no exception. A medium that was very much a cottage industry only a few years ago is now capturing audiences at a scale we haven't...