What's better than Stuff? Extra Stuff! Stuff, one of New Zealand's largest digital publishers, has launched Extra Stuff, a paid membership layer offering its most engaged audiences events, additional content, insider access and member communities - all the goodies. It's an outstanding example of how publishers are building direct audience relationships and diversifying revenue alongside advertising. Find out more about how it works, and how you can get it...

Free stays free

Importantly for advertisers, Extra Stuff doesn't put a paywall in front of Stuff's existing content. Owner and publisher Sinead Boucher has confirmed that everything audiences currently enjoy for free will remain free, with the membership layer spanning sport, entertainment, news and lifestyle.

This hybrid approach preserves the reach and scale that advertisers value, while opening a new revenue stream from highly engaged audiences. Membership fees will also help fund Stuff's independent, non-partisan journalism.

Stuff has shaped the offering around what its most engaged audiences have asked for, and around the critical role it plays in New Zealanders' lives, with a clear commitment to keep reaching as many Kiwis as possible.

We’ll be layering in new experiences and benefits every week, adding more content, giving our members the chance to engage with other members and our talent. Extra Stuff is a way to go behind the headlines or under the cover with the Stuff content you want more of." -  Keith Lynch, Stuff Digital editor-in-chief

Deepening audience engagement

The offering focussed on more of what audiences value most: more from favourite columnists and creators, more conversations, events and games, and more access, experiences and participation. Stuff's senior editors, journalists and opinion leaders will engage directly with members, sharing their craft and expertise, alongside dedicated member features.

Extra Stuff will include: 

• Live events and exclusive member experiences
• Opportunities to meet leading investigative journalists, opinion leaders and creators
• Behind-the-headlines insight into the stories audiences follow
• A founding member programme that invites early supporters to help shape the offering

Pricing

Extra Stuff membership starts at NZ$10 per month or NZ$99 per year, with a one-off Founding Membership available for Stuff's most loyal supporters. Sounds like a bargain for all that...Extra Stuff 🙌

Find out more about Extra Stuff here