A persistent challenge in cross-channel measurement is that everyone collects campaign data, but nobody structures it the same way - the same inventory gets labelled differently across platforms,...
Customer data platforms have long been the backbone of effective digital advertising - but not all CDPs are built the same. A newer approach - the composable CDP - lets brands keep their data in...
Getting the most from your media mix is one of the most persistent challenges in marketing, and one of the hardest to prove without the right tools. The IAB New Zealand Data, Privacy & Measurement...
As a marketer, understanding the difference between data types could be one of the most useful things you do this year, because data underpins almost every decision you make about who to reach, what...
The IAB U.S. State of Data 2026 report explores how AI is being applied across attribution, incrementality testing and market mix modeling (MMM) and what foundational gaps need to be addressed to...
The digital advertising ecosystem is undergoing its most significant transformation in decades. What was once a clear separation between advertising technology (AdTech) and marketing technology...
Thanks to the team at IAB US, IAB New Zealand members can explore the transformative role of AI in media planning, activation, and analysis with the State of Data 2025 Report and its Companion Guide.
The digital advertising landscape in New Zealand is undergoing a major transformation, and privacy is at the center of it. With the Privacy Amendment Bill set to take effect on 1 May 2026, businesses...
The digital advertising landscape is evolving faster than ever, and first-party data is at the center of it all. On March 5th, 2025, IAB New Zealand hosted the '2025 Digital Outlook: First-Party...
First-party data (1PD) has long been one of the most valuable assets for businesses seeking to understand and engage customers on a deeper level. However, a growing tension has emerged: while...
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A big thank you to everyone who made IAB New Zealand's inaugural MeasureUp marketing measurement conference a sold-out success. Created by the IAB New Zealand Data, Privacy & Measurement Council the...
Cloud Computing and data privacy in Aotearoa is a rapidly changing landscape, more recently impacted by increased local Cloud demands, the COVID-19 pandemic, and the acceleration of Generative-AI....
