Artificial Intelligence is reshaping advertising at speed, but with so many new tools, it can be hard to know where to start. To help the industry IAB U.S. has released an “AI in Advertising Use Case...
Digital video is not just growing - it’s dominating. According to the newly released 2025 IAB U.S. Digital Video Ad Spend & Strategy Report, digital video is set to capture nearly 60% of all U.S....
Thanks to the team at IAB US, IAB New Zealand members can explore the transformative role of AI in media planning, activation, and analysis with the State of Data 2025 Report and its Companion Guide.
Creative Guidelines and Best Practices in Advertising in Gaming is a guideline for best practices for games advertising to further enable advertisers to tap into the power of this channel. The...
The IAB US Measurement, Addressability and Data Center has launched the Digital Out of Home (DOOH) & In-Store Retail Media Playbook. The playbook focuses on how brands and retailers can partner to...
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