As AI becomes more embedded in advertising and marketing, organisations need a clear and consistent approach to determining when AI involvement should be disclosed. Yet without shared standards,...
As consumers increasingly turn to AI platforms to discover brands, products, and content, a new measurement problem has emerged: more than 20 companies now sell AI visibility measurement tools, each...
A persistent challenge in cross-channel measurement is that everyone collects campaign data, but nobody structures it the same way - the same inventory gets labelled differently across platforms,...
The U.S. retail media market offers a useful window into where commerce media is heading. IAB U.S. has published an assessment of where commerce media networks are finding it hardest to gain...
The 2026 IAB Digital Video Ad Spend & Strategy Report is now available for download, providing a comprehensive view into the evolving U.S. TV and digital video marketplace, highlighting where ad...
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What does the new IAB U.S. AI Transparency and Disclosure Framework means for your business? If you're using AI to create advertising, and most of us are, there's now a helpful industry framework...
The IAB U.S. State of Data 2026 report explores how AI is being applied across attribution, incrementality testing and market mix modeling (MMM) and what foundational gaps need to be addressed to...
Artificial Intelligence is reshaping advertising at speed, but with so many new tools, it can be hard to know where to start. To help the industry IAB U.S. has released an “AI in Advertising Use Case...
The 2025 IAB Digital Video Ad Spend & Strategy Full Report provides a lens into the U.S. TV/digital video market and offers guidance for buyers and sellers on how to position and differentiate their...
Thanks to the team at IAB US, IAB New Zealand members can explore the transformative role of AI in media planning, activation, and analysis with the State of Data 2025 Report and its Companion Guide.
Creative Guidelines and Best Practices in Advertising in Gaming is a guideline for best practices for games advertising to further enable advertisers to tap into the power of this channel. The...
The IAB US Measurement, Addressability and Data Center has launched the Digital Out of Home (DOOH) & In-Store Retail Media Playbook. The playbook focuses on how brands and retailers can partner to...
