Thanks to the power of programmatic DOOH, digital billboards across Aotearoa will now deliver real-time warning information during severe weather events, expanding the visibility of weather warnings...
Members' Hub
Insights, news, case studies and innovations from IAB New Zealand Members. Members can upload their new case study content here (limit 1 case study per month per member). Please reach out to us for Member Spotlight Features.
In New Zealand’s BVOD (broadcast video-on-demand) market, programmatic guaranteed (PG) deals have long been the standard. But when a leading insurance brand asked Together to improve campaign...
%20(1).png "Adobe Introduces Next-Gen AI Agents to Empower Smarter, More Human B2B Marketing")
Adobe Expands AI Agents to Power Smarter, More Human Marketing Adobe has announced a major expansion to its suite of AI tools, introducing new AI agents designed to help marketing and customer...
%20(1).png "TVNZ & Adobe Integrate with Real-Time CDP Collaboration")
Adobe Real-Time CDP Collaboration delivers a secure environment for New Zealand advertisers and publishers to jointly discover, activate and measure high-value audiences through consent-driven...
Driving Engagement: How Ford’s VDX.tv Campaign Tripled Industry Benchmarks
TikTok Partners with Scope3 to help brands transparently measure and reduce ad campaign emissions.
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TVNZ presents the 20 most-streamed shows on TVNZ+ for the first half of 2025, showcasing an impressive array of local and international content. This year, TVNZ+ has captivated 2.17 million viewers,...
.png "Stuff's Democracy.AI Wins Global Award for Best Use of AI")
In a time when many news organisations are pulling back from regional coverage, New Zealand’s Stuff Group is doubling down. With over 30 newspaper mastheads across the country, Stuff remains...
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