AI will drive New Zealand’s next stage of economic development but its infrastructure must keep pace with new demands. Google recently announced Honomoana, a new subsea cable that will significantly...
Members' Hub
Insights, news, case studies and innovations from IAB New Zealand Members. Members can upload their new case study content here (limit 1 case study per month per member). Please reach out to us for Member Spotlight Features.
Thanks to the power of programmatic DOOH, digital billboards across Aotearoa will now deliver real-time warning information during severe weather events, expanding the visibility of weather warnings...
In New Zealand’s BVOD (broadcast video-on-demand) market, programmatic guaranteed (PG) deals have long been the standard. But when a leading insurance brand asked Together to improve campaign...
%20(1).png "Adobe Introduces Next-Gen AI Agents to Empower Smarter, More Human B2B Marketing")
Adobe Expands AI Agents to Power Smarter, More Human Marketing Adobe has announced a major expansion to its suite of AI tools, introducing new AI agents designed to help marketing and customer...
%20(1).png "TVNZ & Adobe Integrate with Real-Time CDP Collaboration")
Adobe Real-Time CDP Collaboration delivers a secure environment for New Zealand advertisers and publishers to jointly discover, activate and measure high-value audiences through consent-driven...
Driving Engagement: How Ford’s VDX.tv Campaign Tripled Industry Benchmarks
TikTok Partners with Scope3 to help brands transparently measure and reduce ad campaign emissions.
.png "TVNZ+ Reveals Biggest Streaming Hits")
TVNZ presents the 20 most-streamed shows on TVNZ+ for the first half of 2025, showcasing an impressive array of local and international content. This year, TVNZ+ has captivated 2.17 million viewers,...
.png "Stuff's Democracy.AI Wins Global Award for Best Use of AI")
In a time when many news organisations are pulling back from regional coverage, New Zealand’s Stuff Group is doubling down. With over 30 newspaper mastheads across the country, Stuff remains...
