Podcasting isn’t just having a moment, it’s reshaping how influence, trust, and effectiveness work in today’s media landscape. Acast’s Podcast Pulse 2025 global study shows that podcast creators...
Members' Hub
Insights, news, case studies and innovations from IAB New Zealand Members. Members can upload their new case study content here (limit 1 case study per month per member). Please reach out to us for Member Spotlight Features.
Adobe has just wrapped MAX 2025, taking its most ambitious step yet toward an AI-powered future of creativity. New AI-powered capabilities across GenStudio offerings including GenStudio for...
AI will drive New Zealand’s next stage of economic development but its infrastructure must keep pace with new demands. Google recently announced Honomoana, a new subsea cable that will significantly...
Thanks to the power of programmatic DOOH, digital billboards across Aotearoa will now deliver real-time warning information during severe weather events, expanding the visibility of weather warnings...
In New Zealand’s BVOD (broadcast video-on-demand) market, programmatic guaranteed (PG) deals have long been the standard. But when a leading insurance brand asked Together to improve campaign...
%20(1).png "Adobe Introduces Next-Gen AI Agents to Empower Smarter, More Human B2B Marketing")
Adobe Expands AI Agents to Power Smarter, More Human Marketing Adobe has announced a major expansion to its suite of AI tools, introducing new AI agents designed to help marketing and customer...
%20(1).png "TVNZ & Adobe Integrate with Real-Time CDP Collaboration")
Adobe Real-Time CDP Collaboration delivers a secure environment for New Zealand advertisers and publishers to jointly discover, activate and measure high-value audiences through consent-driven...
Driving Engagement: How Ford’s VDX.tv Campaign Tripled Industry Benchmarks
TikTok Partners with Scope3 to help brands transparently measure and reduce ad campaign emissions.
.png "TVNZ+ Reveals Biggest Streaming Hits")
TVNZ presents the 20 most-streamed shows on TVNZ+ for the first half of 2025, showcasing an impressive array of local and international content. This year, TVNZ+ has captivated 2.17 million viewers,...
