Winning Pitches with Adtech Audience Intelligence

If you're an agency preparing a pitch, you're probably pulling together audience data, market context and creative rationale under serious time pressure. Some adtech platforms can help - and it's worth knowing what to ask for.

Author: Joe France, Sales Director New Zealand, Taboola  

Think of it this way: Some adtech platforms are embedded directly inside publisher environments, not simply buying ads on top of them, but operating within the infrastructure of sites including Stuff, TVNZ, the ODT, ESPN, Fox Sports, Yahoo! Mail and MSN. This means they can see what audiences are actually reading, clicking and engaging with in real time, across editorial content, not just ad placements.

In a pitch situation, this turns audience interest into something tangible. Instead of saying “New Zealand consumers are interested in sustainability,” agencies can show how audiences are engaging with sustainability content across publisher environments and what types of messaging are driving that engagement.

What can I actually ask an adtech partner for?

When approaching a platform partner for pitch support, you can ask for:

• A current snapshot of what New Zealand audiences are consuming in your client's category
• Creative performance benchmarks - what formats, headlines and visual approaches are working right now
• Vertical-specific case studies from comparable markets
• A plain-language explanation of how their targeting models work, so you can speak to it confidently in the room
  
  

How do I get access to this?

Taboola's New Zealand team offers pitch support briefings to agencies on request. This sits outside any commercial conversation and is available regardless of whether you're a current Taboola client. If you're working on a pitch and want a current read on New Zealand audience behaviour in your client's category, reach out to Joe France, Sales Director at Taboola NZ joe.f@taboola.com

Why this matters for your next pitch?

Taboola is best known as the platform behind the "recommended content" feeds you see at the bottom of news articles - but that infrastructure is also what makes their audience intelligence useful for agencies. Because they're embedded inside publisher environments like Stuff and TVNZ rather than buying ads on top of them, they can see what real audiences are reading and engaging with across editorial content in real time. For agencies building a pitch, that means access to a current, ground-level read on what your client's audience actually cares about - not modelled assumptions. The next time you're building a pitch, it's worth a conversation before you start.

About Taboola:

Taboola is an IAB New Zealand Member and a global advertising technology company listed on the Nasdaq, with technology permanently embedded across more than 11,000 publisher and device environments worldwide. In New Zealand, audiences access Taboola across more than 3,000 of those environments, including Stuff, TVNZ and the ODT, as well as international properties such as ESPN, Fox Sports, Yahoo! Mail and MSN.

For agencies, Taboola supports campaign execution through the Realize performance advertising platform:

Performance advertising across premium publisher environments

Taboola’s Realize platform enables agencies to run performance campaigns across display, vertical video, social-style and native formats within premium publisher environments. Because the platform is embedded directly within publisher infrastructure rather than buying inventory through exchanges, ads appear alongside editorial content where audiences are actively reading and spending time. This higher-attention environment means users often spend longer with marketing messages than they do in many other digital placements.

Agencies can deploy existing social and display creative assets and optimise campaigns using proprietary engagement signals gathered from real content consumption.