Three new Kargo formats, CTV Bento, CTV Runway, and CTV Wheel, are built to help brands tell richer stories, showcase products more effectively, and drive meaningful engagement directly from the biggest screen in the home.
As CTV continues to scale, many advertisers still rely on repurposed TV or social assets that aren’t optimised for the format. Kargo’s latest innovations are designed to bridge that gap, enabling brands to deliver high-impact, interactive experiences without the need for complex production.
CTV Runway introduces a high-impact video format with a built-in action moment, allowing brands to capture attention and drive immediate response within a single seamless experience.
CTV Wheel enables advertisers to highlight multiple SKUs sequentially, making it ideal for brands looking to improve product recall and showcase a broader range of offerings within one execution.
CTV Bento offers a modular approach to storytelling, combining multiple assets within a single frame to communicate different messages or products simultaneously, giving advertisers greater flexibility and control over how their story unfolds.
All three formats are designed to be easily built using existing social or standard TV video assets, helping brands maximise the value of their current creative while elevating their presence on CTV.
As CTV continues to evolve in New Zealand, there’s a real opportunity for brands to move beyond standard video,” said Arnaud Calonne, Kargo Sales Director, New Zealand. “With Bento, Runway, and Wheel, we’re helping advertisers make better use of their existing assets while delivering more engaging, high-impact experiences on the biggest screen in the home.”
With these new formats, Kargo continues to focus on solving key challenges in the CTV space from creative effectiveness and audience engagement to delivering more actionable outcomes for advertisers.
You can find more information on Kargo’s website here
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