Adobe Introduces Next-Gen AI Agents to Empower Smarter, More Human B2B Marketing

Adobe Expands AI Agents to Power Smarter, More Human Marketing

Adobe has announced a major expansion to its suite of AI tools, introducing new AI agents designed to help marketing and customer experience teams work more efficiently within Adobe Experience Platform.

Powered by the Adobe Experience Platform Agent Orchestrator, these agents work alongside marketing and sales teams to streamline decision-making, automate manual processes, and accelerate deal closure. Leading brands such as Cisco are already seeing results, boosting account engagement and improving pipeline performance.

AI Agents Built for Real-World Impact

Adobe’s growing family of AI agents now spans across Adobe Journey Optimizer B2B Edition and Customer Journey Analytics B2B Edition, enabling more connected, insight-driven B2B marketing and sales workflows.

Key highlights include:

• Audience Agent – Identifies high-value buying groups and key decision makers using first-party and CRM data.

• Journey Agent – Builds and optimizes customer journeys across email, web, and mobile channels.

• Data Insights Agent – Delivers conversational, cross-channel analytics for marketing, sales, and product teams.

• Coming soon:

  • Account Qualification Agent – Accelerates prospect research and outreach by evaluating needs, authority, and readiness to buy.

  • Brand Concierge – Powers AI-driven, personalized product discovery and tailored customer experiences.

These innovations are now generally available across Adobe’s B2B solutions, helping teams uncover insights faster, create more effective journeys, and deliver personalization at scale.

A Step Forward in AI-Driven Collaboration

Adobe’s new Product Support Agent continues to simplify workflows for marketers, offering guided troubleshooting, contextual data gathering, and real-time ticket updates, all from a single interface. Together with the Data Insights Agent, teams can generate instant, visual insights through natural-language queries like “Which channels drove the most conversions last week?”

Adobe’s AI agents will be another unlock for our organization,” said Brett Rafuse, Vice President of Demand Marketing at Cisco. “By shortening the time it takes to identify key decision makers and orchestrate compelling cross-channel journeys, we can boost account engagement and accelerate deal closure.”

Making B2B Marketing Smarter, Faster and More Human

By blending automation with intelligence, Adobe is empowering teams to spend less time on manual work and more time building meaningful customer relationships.

With the addition of these new agents, Adobe continues to lead the shift toward agentic AI, where AI acts as a true collaborator, helping businesses work smarter, deliver better experiences, and grow stronger relationships in today’s fast-moving, attention-based economy.

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