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Q4 2020 and FY 2020 Quarterly Digital Advertising Revenue Report

Mon, 15 Mar 2021

New Zealand Digital Advertising Revenue Grows by almost 19% in Q4 2020 and almost 7% in FY 2020

The IAB New Zealand released its latest 2020 Digital Advertising Revenue Report today. The report provides a snapshot of Q4 2020 and the full year 2020 along with trends, to provide a contextual overview of the New Zealand digital advertising market.

Despite a difficult year overall, total digital advertising revenue in New Zealand continues to climb, reaching over $412 million for the fourth quarter in 2020, achieving 18.9% growth on the same period in the previous year. The full year 2020 reached over $1.341 billion and growth of 6.6% over the previous year.

The data is drawn from the IABNZ’s Digital Advertising Revenue Report released today by the IABNZ and Baker Tilly Staples Rodway.

In Q4 2020, channel growth was led by Classified/Directories, with 22.6% growth on the same period in the previous year, followed by Search at 21.8%, Total Display at 13.6% and Social at 3.3%.

For the full year in 2020, channel growth was led by Social, with 10.2% growth on the same period in the previous year, followed by Search at 8.7%.

In Q4 2020, within Total Display; Audio and Sponsorship topped Display channel growth on the same period last year, with growth of 144.4% and 88.8% respectively. This was followed by General Display and Video, with growth of 19.1% and 6.6% respectively.

For the full year in 2020, within Total Display; Audio and Sponsorship topped Display channel growth on the same period last year, with growth of 102.4% and 17.4% respectively. This was followed by General Display with growth of 3.1%.

The largest shift in Total Display variance in Q4 2020 by advertising category, was Manufacturing and Construction, recording a year-on-year increase of 97.4%, followed by Health, Beauty and Pharmaceuticals at 88.3%.

The IABNZ’s quarterly Digital Advertising Revenue Report is compiled from a survey conducted independently by Baker Tilly Staples Rodway on behalf of IABNZ each quarter. The results reported are considered the most accurate measurement of online advertising revenue since the data is compiled directly from information supplied by companies selling online advertising. All-inclusive, the report includes data reflecting online advertising revenue from 15 New Zealand online publishers across their websites and commercial online services.

For further information or to become a member and view the full report please contact Gill Stewart, CEO, IABNZ

[email protected]  (021) 278 9199

To view the full report please login to your IABNZ account.