As a marketer, understanding the difference between data types could be one of the most useful things you do this year, because data underpins almost every decision you make about who to reach, what...
AI is fundamentally changing how we work and how we create. Our AI Working Group brought together industry experts at the cutting edge of this space to share their insights at our recent ‘The Future...
Live events are changing the rules of CTV advertising. Connected TV is no longer just a place where people watch on-demand content. Live events - sports, entertainment, breaking news - are...
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What does the new IAB U.S. AI Transparency and Disclosure Framework means for your business? If you're using AI to create advertising, and most of us are, there's now a helpful industry framework...
To help you keep up to speed with AI and the steady stream of new tools, the IAB New Zealand Emerging Technology Council's AI Working Group has created a new AI Tools Tracker - a live document that...
The University of Auckland Business School has just launched a new programme called 'Projects for Business and Society' to connect its postgraduate students with organisations. Students can conduct...
The IAB New Zealand AI Working Group brought together four NZ industry experts together to discuss the future of marketing and AI. AI is moving fast and consumers are already using it to make...
The Q4, CY 2025 IAB New Zealand Digital Advertising Revenue Report has been released. Q4 2025 digital advertising revenue reached $813.8m growing by 12% year-on-year. CY 2025 results also grew by 12%...
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Want to find out what it takes to create award-winning AI Work? If you missed our recent 'Award-Winning AI Work' webinar you can catch up and watch it on-demand. Get the inside scoop from the experts...
We recently caught up with Paul Halford, Manager Campaigns, Public Affairs Ministry for Primary Industries. In this article, he shares his top tips on working with the public sector, and why it's...
Project Eidos is a new initiative from IAB U.S that aims to bring consistency to measurement across a fragmented industry, enabling AI-driven, privacy-by-design measurement.
The IAB U.S. State of Data 2026 report explores how AI is being applied across attribution, incrementality testing and market mix modeling (MMM) and what foundational gaps need to be addressed to...
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