IAB Tech Lab has released AAMP (Agentic Advertising Management Protocols) 3.0. It introduces OpenProposal, a new specification that gives AI agents on the buy side and the sell side a standard way to...
In a global network first, the IAB united to launch the inaugural IAB Global Creator Week. As part of this global initiative IAB New Zealand brought together platforms, agencies, brands and creators...
IAB New Zealand's Wellington Council celebrated its launch with its first event 'Capital Connect' to focus on strengthening Wellington's public and private sector marketing and advertising...
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MeasureUp, IAB's largest marketing measurement conference turned three in New Zealand this year, and was bigger and better than ever featuring keynote speakers from Google, Meta and knOOH, high and...
As AI becomes more embedded in advertising and marketing, organisations need a clear and consistent approach to determining when AI involvement should be disclosed. Yet without shared standards,...
Agency members of the IAB New Zealand Programmatic DOOH Working Group share their perspective on the recent 2026 IAB New Zealand DOOH Market Barometer Survey Report. Agencies see first hand how...
Mix with students and mentor the next generation. IAB New Zealand Members have the unique opportunity to shape the future of digital advertising at the upcoming 2026 IAB New Zealand Mix & Mentor...
Last year, the IAB New Zealand Digital Audio Effectiveness Group released the Digital Audio Buyers Guide: a resource designed to help media planners and buyers better understand the role digital...
Who doesn't love a Nickable Slide? If you don't know what it is, it's a slide you can 'nick' with permission and put straight into your client presentation, or pitch, to underpin an insight or...
Early Bird tickets are live! And available until 1 October. Don't miss out. Join us to celebrate the best and brightest in the digital advertising industry, and the 10th anniversary of the IAB NZ...
We're excited to announce the 2026 IAB NZ Digital Advertising Awards Executive Judging Panel and the full list of over 150 judges - the largest judging panel ever assembled, marking the Awards’ 10th...
Digital out-of-home advertising has crossed a threshold in New Zealand. According to the newly released 2026 DOOH Market Barometer Survey from the IAB New Zealand Programmatic DOOH Working Group, 68%...
