The way content is accessed online is changing fast. Alongside regular readers, websites are increasingly visited by AI systems and automated crawlers, and most publishers haven't yet developed a...
Last year, the IAB New Zealand Digital Audio Working Group released the Digital Audio Buyers Guide: a resource designed to help media planners and buyers better understand the role digital audio can...
Customer data platforms have long been the backbone of effective digital advertising - but not all CDPs are built the same. A newer approach - the composable CDP - lets brands keep their data in...
We have established a Wellington Council, bringing together digital advertising and marketing leaders from across the capital to share knowledge, and strengthen Wellington's public and private sector...
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A recent episode of the IAB UK Podcast posed a deceptively simple question: how do we get better at measuring outcomes for audio? It’s a question New Zealand advertisers and agencies should be asking...
Retail Media continues to mature at pace, bringing with it new opportunities and complexities for retailers, brands, and agencies. One of the most pressing dynamics shaping this space is the...
The U.S. retail media market offers a useful window into where commerce media is heading. IAB U.S. has published an assessment of where commerce media networks are finding it hardest to gain...
The 2026 IAB Digital Video Ad Spend & Strategy Report: Part One provides a comprehensive view into the evolving U.S. TV and digital video marketplace, highlighting where ad dollars are flowing,...
Video is the fastest-growing major format globally, and in Aotearoa it increased by 27% year-on-year*. The top is hot 🔥 and so was our first IAB New Zealand Video Summit. The IAB New Zealand Digital...
Today, buying and selling digital advertising involves a lot of human coordination - emails, rate cards, negotiations, spreadsheets, campaign setup. A single campaign can take weeks to go from brief...
Getting the most from your media mix is one of the most persistent challenges in marketing, and one of the hardest to prove without the right tools. The IAB New Zealand Data, Privacy & Measurement...
Sustainability resources for digital advertising are improving fast, and there's positive momentum behind initiatives like the GMSF and Ad Net Zero. But knowing where to start, and how to make it...
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