To help you keep up to speed with AI and the steady stream of new tools, the IAB New Zealand Emerging Technology Council's AI Working Group has updated their AI Tools Tracker for Q4 2026. This is a...
For years, attention has been a human problem: did anyone notice the ad, remember it, choose the brand? That question still matters, but it’s no longer the only one. People are now handing parts of...
AI agents can now read a brief, find inventory and set up a campaign. Planners still set the strategy and approve what goes live. IAB Canada has published two starter guides for media planners, built...
Australia has released draft legislation for the most significant overhaul of its Privacy Act in decades. As drafted, it could significantly impact business productivity and growth, and IAB Australia...
IAB Tech Lab has released AAMP (Agentic Advertising Management Protocols) 3.0. It introduces OpenProposal, a new specification that gives AI agents on the buy side and the sell side a standard way to...
In a global network first, the IAB united to launch the inaugural IAB Global Creator Week. As part of this global initiative IAB New Zealand brought together platforms, agencies, brands and creators...
IAB New Zealand's Wellington Council celebrated its launch with its first event 'Capital Connect' to focus on strengthening Wellington's public and private sector marketing and advertising...
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MeasureUp, IAB's largest marketing measurement conference turned three in New Zealand this year, and was bigger and better than ever featuring keynote speakers from Google, Meta and knOOH, high and...
As AI becomes more embedded in advertising and marketing, organisations need a clear and consistent approach to determining when AI involvement should be disclosed. Yet without shared standards,...
Agency members of the IAB New Zealand Programmatic DOOH Working Group share their perspective on the recent 2026 IAB New Zealand DOOH Market Barometer Survey Report. Agencies see first hand how...
Mix with students and mentor the next generation. IAB New Zealand Members have the unique opportunity to shape the future of digital advertising at the upcoming 2026 IAB New Zealand Mix & Mentor...
Last year, the IAB New Zealand Digital Audio Effectiveness Group released the Digital Audio Buyers Guide: a resource designed to help media planners and buyers better understand the role digital...
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