Our Discovery: AI & Search Summit sold out as the industry came together to discuss brand discovery in an evolving media landscape of AI-generated answers and instant-response search. We heard...
As consumers increasingly turn to AI platforms to discover brands, products, and content, a new measurement problem has emerged: more than 20 companies now sell AI visibility measurement tools, each...
Everyone is talking about agentic AI, but for many digital advertising practitioners the question wasn't whether it matters, it was what to do about it. If you missed our recent webinar featuring...
One year ago, in our first '2 minutes with...' conversation on LinkedIn, Katie Macdiarmid CIO (NZME) told us the best advice she'd ever been given, which was "Don't be a hero in the first half, don't...
Online scams don't respect borders or platforms, and increasingly, neither does the response to them. In a landmark joint operation, some of the world's biggest tech platforms, Microsoft, Meta,...
Allied Media has launched a completely rebuilt digital platform for ODT.co.nz , marking the biggest overhaul of its online presence in more than a decade.
AI is transforming how work gets done across the media and marketing ecosystem, and Aotearoa is no exception. While many NZ organisations have run pilots and adopted AI tools, achieving meaningful,...
IAB Australia and New Zealand, in partnership with Pureprofile, have released the latest wave of the Commerce & Discovery Report, a nationally representative study of 877 New Zealand online shoppers...
Scams remain a major global challenge, with transnational crime groups continually refining how they target people online. According to the NASDAQ Global Financial Crime Report, total global fraud...
IAB New Zealand Members can now download the latest chapter of IAB UK's Futurescape, and this edition is all about how the opportunities in TV will be supercharged by 2030 as streaming reshapes...
A persistent challenge in cross-channel measurement is that everyone collects campaign data, but nobody structures it the same way - the same inventory gets labelled differently across platforms,...
-1.jpg "A Buyer's Guide to Digital Audio Advertising")
The 2025 IAB New Zealand Digital Audio Advertising Buyer’s Guide has been created by audio experts from the Audio Working Group within the IAB New Zealand Digital Effectiveness Council to help...
