Customer data platforms have long been the backbone of effective digital advertising - but not all CDPs are built the same. A newer approach - the composable CDP - lets brands keep their data in...
To help you keep up to speed with AI and the steady stream of new tools, the IAB New Zealand Emerging Technology Council's AI Working Group has updated their AI Tools Tracker - a live document that...
.png "Award-Winning AI Work: Watch the Webinar On Demand")
Want to find out what it takes to create award-winning AI Work? If you missed our recent 'Award-Winning AI Work' webinar you can catch up and watch it on-demand. Get the inside scoop from the experts...
The digital advertising ecosystem is undergoing its most significant transformation in decades. What was once a clear separation between advertising technology (AdTech) and marketing technology...
NEW Q4 2025 UPDATE - to help you keep up to speed with AI and the steady stream of new tools, the IAB New Zealand Emerging Technology Council has created a new resource - the 'AI Tools Report'.
The 'AI & The Future of Marketing' event gathered the brightest AI minds in the digital advertising industry to discuss how AI tools can enhance digital marketing strategies and accelerate business...
Aotearoa’s search landscape is evolving and a new Kiwi Search Habits Survey indicates that some Kiwis may be adopting generative AI and voice faster than expected.
