The 2024 IAB New Zealand Digital Advertising Awards were held last night at Shed 10, Queens Wharf celebrating the best work, and most outstanding practitioners in the digital advertising industry....
For brands, video is the most powerful tool for engagement. It combines sight, sound and emotion. This IAB New Zealand Playbook identifies the types of Video advertising available to marketers and...
New Resources to Enhance Digital Measurement Stakeholder Engagement
This IAB New Zealand Playbook identifies three core Native ad types and the four key questions that every marketer should ask when evaluating Native. These questions will align the various ad unit...
This IAB New Zealand Playbook is designed to provide decision-makers with the information and resources necessary to take advantage of Digital branded content opportunities.
This IAB New Zealand Playbook is designed to provide decision-makers with the information and resources necessary to take advantage of Digital Audio advertising opportunities. IAB and the members of...
Members of the IAB New Zealand pDOOH Working Group recently attended the IAB Australia & OMA 'Powering Digital Out Of Home Summit' in Sydney, which presented technical and practical content, and...
New IAB New Zealand Survey Sheds Light on Programmatic DOOH in New Zealand
An introduction to decarbonisation and its significance in global warming, how digital advertising can be deceptively carbon-intensive and quick wins in reducing your digital campaign’s carbon...
The Digital Effectiveness Council continues its Whitepaper series helping IAB New Zealand members navigate the increasing complexity of the digital advertising environment and ecosystem. This...
The Digital Effectiveness Council strives to empower IAB New Zealand members to navigate the increasing complexity of the digital advertising environment and ecosystem. With that in mind, we couldn't...
Members of IAB New Zealand’s Programmatic DOOH Steering Committee agreed on an industry benchmark Impression Multiplier formula for New Zealand based DOOH suppliers activating inventory...
