We have established a Wellington Council, bringing together digital advertising and marketing leaders from across the capital to share knowledge, and strengthen Wellington's public and private sector connections to the national, and global digital advertising industry.
Our industry councils are member-led groups that bring together senior practitioners to develop resources, share expertise, and connect New Zealand's digital advertising industry to the global IAB network. Existing councils cover Data, Privacy & Measurement; Digital Effectiveness; and Emerging Technology and are supported by 13 specialist working groups. The Wellington Council is the first to be organised around a region, rather than a practice area, reflecting the capital's unique market characteristics.
The Council launches with 16 founding members drawn from government, media, agencies, and technology - reflecting Wellington's position as home to both New Zealand's central government and a growing community of digital and marketing professionals.
IAB New Zealand Board Chair Rob Hutchinson, Chief Digital Officer at TVNZ, says the establishment of the Wellington Council is a significant milestone for the industry, “Wellington has always had a strong and distinct digital community - this Council gives it a dedicated home and a direct connection to the global IAB network for the first time.”
IAB New Zealand CEO Angelina Farry says, “IAB's global network does significant work on privacy, AI, and digital advertising standards - work that is directly relevant to government communicators and the agencies that partner with them. This Council gives us a permanent presence in Wellington for the first time, and as we build the Council, a way to make sure that knowledge flows in both directions.”
The Wellington Council will be co-chaired by Kaitlin Mitchell Business Director, MBM Wellington, and Paul Halford Manager Campaigns, Public Affairs, Ministry for Primary Industries - Manatū Ahu Matua, reflecting the Council’s intention to bridge public and private sector expertise.
Co-chair Kaitlin Mitchell says, “Wellington operates at the intersection of government communications, digital media, and agency expertise in a way that is genuinely distinct from other markets. Having a dedicated Council means we can develop resources and conversations that are relevant to the organisations and practitioners here.”
Co-chair Paul Halford says, “The advertising industry is unique in Wellington because of the role of government, and the outcomes public sector advertising is focused on achieving. Credit should go to IAB for seeing the value in setting up a forum where Wellington voices are represented in national digital and media industry conversation.”
Council members represent a cross-section of the Wellington industry and include:
Craig Delany, General Manager Interactive, MetService (Vice Chair, IAB New Zealand Board)
Paul Halford, Manager Campaigns, Public Affairs, Ministry for Primary Industries - Manatū Ahu Matua (Co-Chair)
Kaitlin Mitchell, Business Director, MBM Wellington (Co-Chair)
Sam Harris, Partner, EightyOne Media
Emma Howes, Digital Personalisation Manager, ANZ Wellington
Zelzob Joy Kakkat, Media Lead, Hemisphere
David Laterveer, Wellington Agency Account Director, Stuff
Erin McCauley, Business Director/Head of Planning, OMD Wellington
Georgia McNaught, Client Principal, Together
Matt McNeil, Co-Founder, The Media Lab
Tim Pointer, Founder, Reason Agency & Rescue.Metrics.com
Nikki Stevens, General Manager, Agency Team Wellington NZME
Craig Strachan, Lower North Island Sales Manager, Go Media
Kate Thomson, Business Director Media, VML
Alicia Tutty, Media Partner, Bastion Aotearoa
Nancy Ledger, Industry Manager, Google
You can view the full list of IAB New Zealand Wellington Council members on the IAB New Zealand Council Member page
