Digital out-of-home advertising has crossed a threshold in New Zealand. According to the newly released 2026 DOOH Market Barometer Survey from the IAB New Zealand Programmatic DOOH Working Group, 68%...
IAB New Zealand first launched the Programmatic DOOH Buyer’s Guide in 2023, at a time when agencies and clients were looking for more information and practical advice on how to invest in a new way of...
