One year ago, in our first '2 minutes with...' conversation on LinkedIn, Katie Macdiarmid CIO (NZME) told us the best advice she'd ever been given, which was "Don't be a hero in the first half, don't...
Online scams don't respect borders or platforms, and increasingly, neither does the response to them. In a landmark joint operation, some of the world's biggest tech platforms, Microsoft, Meta,...
Allied Media has launched a completely rebuilt digital platform for ODT.co.nz , marking the biggest overhaul of its online presence in more than a decade.
AI is transforming how work gets done across the media and marketing ecosystem, and Aotearoa is no exception. While many NZ organisations have run pilots and adopted AI tools, achieving meaningful,...
IAB Australia and New Zealand, in partnership with Pureprofile, have released the latest wave of the Commerce & Discovery Report, a nationally representative study of 877 New Zealand online shoppers...
Scams remain a major global challenge, with transnational crime groups continually refining how they target people online. According to the NASDAQ Global Financial Crime Report, total global fraud...
We have established a Wellington Council, bringing together digital advertising and marketing leaders from across the capital to share knowledge, and strengthen Wellington's public and private sector...
Sustainability resources for digital advertising are improving fast, and there's positive momentum behind initiatives like the GMSF and Ad Net Zero. But knowing where to start, and how to make it...
Finalists have been announced for the 2025 IAB NZ Digital Advertising Awards. The Awards attracted a record number of entries this year, highlighting the expertise that continues to position digital...
A Kiwi contingent from the IAB New Zealand Programmatic DOOH Working Group recently attended the IAB Australia & OMA Powering DOOH event in Sydney, where they heard technical and practical content as...
The 2024 IAB New Zealand Digital Advertising Awards were held last night at Shed 10, Queens Wharf celebrating the best work, and most outstanding practitioners in the digital advertising industry....
For brands, video is the most powerful tool for engagement. It combines sight, sound and emotion. This IAB New Zealand Playbook identifies the types of Video advertising available to marketers and...
