What's better than Stuff? Extra Stuff! Stuff, one of New Zealand's largest digital publishers, has launched Extra Stuff, a paid membership layer offering its most engaged audiences events, additional...
Members' Hub
Insights, news, case studies and innovations from IAB New Zealand Members. Members can upload their new case study content here (limit 1 case study per month per member). Please reach out to us for Member Spotlight Features.
In a market first LUMO, Cruxx and Latch have launched e3, a carbon-aware bid layer that cuts the emissions of digital out-of-home campaigns while they run. The launch is backed by media agency MBM...
Congratulations to Speight's who was named the 2026 Campaign of the Year at the Cartology Awards last week. Lion, Woolworths New Zealand and Cartology celebrated Speight's 150th birthday campaign...
LUMO Digital Outdoor, OMD New Zealand commission Amplified to run a New Zealand attention measurement study across digital and static roadside OOH. The study made possible by OMD NZ clients 2degrees,...
Where you put the store locator matters: new research on DOOH creative. A 7,200-person study from Vistar Media, Omnicom Media and Annalect found that a well-placed store locator on a digital...
Meta's annual Connect event brought a long list of announcements, from new AI glasses to Muse, a personal AI agent that will run on them. Further business announcements followed the week after,...
Every now and then we like to highlight a new IAB New Zealand Member we think our community will find interesting. Today we meet Heidi Monro, Head of Advertising Sales ANZ, Netflix.
Generative AI is rapidly reshaping digital advertising - creating new opportunities for marketers, while also introducing new challenges around brand suitability, fraud, viewability and content...
As marketers continue to balance short-term performance with long-term brand growth, media quality and brand suitability are playing an increasingly important role in campaign effectiveness. In this...
It was great to see a strong turnout from the IAB community at the recent iMedia Future of Marketing Summit, where Trade Me and Stuff took the stage together to make a case that's worth sitting with...
