Generative AI is rapidly reshaping digital advertising - creating new opportunities for marketers, while also introducing new challenges around brand suitability, fraud, viewability and content...
Members' Hub
Insights, news, case studies and innovations from IAB New Zealand Members. Members can upload their new case study content here (limit 1 case study per month per member). Please reach out to us for Member Spotlight Features.
As marketers continue to balance short-term performance with long-term brand growth, media quality and brand suitability are playing an increasingly important role in campaign effectiveness. In this...
It was great to see a strong turnout from the IAB community at the recent iMedia Future of Marketing Summit, where Trade Me and Stuff took the stage together to make a case that's worth sitting with...
Ever wondered why your grandparents always have the best biscuit selection? Perhaps because their generation is more minted than a batch of mint slices and you could be overlooking that spending...
What it means to be a podcaster is evolving fast, and New Zealand is no exception. A medium that was very much a cottage industry only a few years ago is now capturing audiences at a scale we haven't...
.jpg "LUMO Expands Subtle Motion Into Tauranga and Christchurch")
LUMO has expanded its Subtle motion format beyond Auckland, with selected sites in Tauranga and Christchurch now approved for the capability.
Live streaming is bigger than the game. New research from Magnite reveals what Kiwi audiences are watching and when advertisers should show up.
.png "QMS NZ Deliver Owned NZ First Programmatic DOOH Takeover")
QMS NZ has partnered with the leading global cryptocurrency platform Binance to deliver a first-of-its-kind Programmatic Digital Out of Home campaign in Aotearoa, by taking over QMS’ entire Auckland...
Stuff Digital has launched HealthStuff, a new health and wellness destination on stuff.co.nz, backed by medical experts and supported by Chemist Warehouse.
Every now and then we like to highlight a new IAB New Zealand Member we think our community will find interesting. Today we meet Josephine Driscoll, Client Partner at DoubleVerify.
