2021 has been a massive year of advancement for the programmatic side of Digital Out of Home. As the new kid on the block in the OOH space, the programmatic evolution has brought together the strengths of old in regards to impact and reach, but added in the advancement of ad-tech, data, and automation to create a rapidly growing sub-channel.

In response to the rapidly developing digital out of home marketplace, IAB New Zealand is delighted to announce the establishment of the Programmatic Digital Out of Home (pDOOH) Steering Committee.