Member Resources

Last year the IAB New Zealand Digital Effectiveness Council published a whitepaper, ‘A Screens-First Approach’, highlighting the importance of video neutral planning. The key theme of this whitepaper was to focus on audience media consumption and diversify AV planning to ensure sufficient coverage.

The whitepaper briefly touched on a concept, not all screens are equal. The Value of Attention Buyer’s Guide 2023 provides greater insight into this statement, focussing on the attention economy and why planning to attention will drive effectiveness.

The Value of Attention Buyer’s Guide 2023 has been designed to provide the tools to properly evaluate attention metrics and apply them across media planning and activation, with a focus on video inventory.

The document will be beneficial for advertisers, agencies, and publishers to better understand the concepts of the attention economy and how to apply these principals for both planning, activation, and measurement.

The guide provides a ‘Crawl, Walk, Run’ framework to utilise when including attention methodology in campaign activation. It provides context on the various methodologies and includes the pros and cons of each.

The Appendix of the document includes a brief synopsis of the various tech partners in market who can support brands and agencies on their attention journey, enabling them to make their own decision on how to further proceed.

While not strictly a new concept, attention is becoming increasingly more topical in the media landscape as research and advances in technology have made it possible for advertisers to plan, measure and optimise toward attention.

The IAB New Zealand would like to thank all media vendors and tech platforms who contributed to this document.

The IAB New Zealand Audio Buyer’s Guide has been released today. The guide has been created by a team of audio experts within the audio team of the IAB New Zealand Digital Effectiveness Council and is intended to help educate anyone interested in audio, understand and navigate the unique advertising opportunities that audio creates.

March 2024

IAB New Zealand and IAB Australia recently hosted their first trans-Tasman event with Google. 'Leaders of Builders', was designed to help leaders learn how to empower their teams through 3P cookie deprecation - assess risks, mitigate impacts, and become more prepared.

Here is a summary of resources from Google to help leaders, and their teams prepare for the end of 3P cookies (current @ 20 March 2024).

Lay the Foundations:
Visit privacysandbox.com for the big picture.

Guides for Success:
Privacy Sandbox Readiness Guides and targeted resources for Marketers, Publishers and Ad Tech Providers.

Explore Ad Options:
Dive into Private Advertising APIs (Topics | Protected Audience | Measurement).

Additional Resources:
Enhance your understanding with more Resources options.

The Future of Web Identity:
Learn about the new proposed model.

Stay Ahead of the Curve:
Get the latest insights from Blogs and Project News.

Need Support?
Utilise GitHub support or Submit Project Feedback.

TAKING ACTION

Clear the Path:
Review Responses to Common Objections.

Create a Testing Environment:
Teams can set it up here.

Utilise Resources:
Follow tools/guidance
Webstore | Preparing.

Assess Your Site(s):
Audit the critical user journeys (CUJs) of your site.

Engage and Collaborate:
Participate in support forums.

Report Breakages:
Flag problems here.

Request Extensions:
If necessary, ask for more time.

PREPARING FOR CHANGE

Countdown Guidance:
Cookie Countdown.

The Timeline:
Latest timeline information.

HELPFUL TOOLS AND RESOURCES FOR TECHNICAL TEAMS

Developer Hub:
Privacy Sandbox.

Enhance Debugging:
Utilise Chrome DevTools.

Essential Documentation:
Privacy Sandbox developer documentation.

Privacy Sandbox Analysis Tool (PSAT) Support:
Access this via Announcement
Wiki | Discussions.

Analyse and Troubleshoot:
General debugging actions for Analysis
Instructions for common CUJs and debugging scenarios via Example Analysis Scenarios.

Deprecation Trials:
1P For top-level sites
3P For embedded site components and services.

March 2024

David Owen, Research & Insights Director from IAB New Zealand member oOh! joins Duncan Greive on The Fold Podcast to discuss the impact and future potential of data and AI.

May 2023

Placemakers, dentsu & Hivestack: teaming up to paint a strong programmatic digital out of home (DOOH) campaign with Dynamic Creative Optimisation (DCO).

Iconic Kiwi paint brand, Levene, delivers dynamic billboard ads thanks to real-time weather forecasts, in towns and cities around New Zealand.

January 2023, Sydney

Blis, the audience-first platform that doesn't rely on personal data, is further expanding its operation across APAC with four new strategic roles in the region, growing its headcount in ANZ by nearly 25% in the last 12 months.

Blis’ growth plans include new investment into state-specific roles, offering a truly national sales representation across Australia and New Zealand.

Joining from Gumtree, CarsGuide and Autotrader, Lupe Prada is the new Head of Marketing, APAC, based at Blis’ Sydney HQ. Lupe brings her significant experience in media sales strategy, consumer insights and communication and will be leading Blis marketing initiatives. Additionally, Claire O’Mahony joins Blis as new Head of Client Services, APAC. Claire brings her extensive knowledge and experience from her time within agencies and programmatic trading desks and will lead the client service team.

Commenting on the announcements, Emma-Jayne Owens, Managing Director, APAC at Blis, said, “We’ve driven significant growth across the APAC region over the past few years and I’m delighted to be building further momentum with these brilliant new hires. They join Blis to drive our ambition for an even stronger team within each of our markets, where their combined local knowledge, expertise in client service and growth marketing allows us to provide solutions to help our clients’ businesses grow.”

About Blis

Blis is the audience-first platform that doesn't rely on personal data. We’re an integrated planning and buying platform that delivers scaled, relevant and high-performing audiences, helping the world’s largest brands and media agencies achieve their goals.

Over the past 19 years, Blis has built its reputation on delivering award-winning location-powered advertising solutions. In today’s consumer-centric landscape, Blis is transforming the role of location data by combining it with a broad range of rich and powerful datasets to give our clients the deepest audience understanding available. Our unique approach to integrated planning and buying provides personalized targeting and performance without reliance on personal data. We serve relevant ads to the highest-value addressable audiences across any channel and deliver our clients’ campaign outcomes every time, from brand awareness and engagement through to store/site visits and sales.

Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald's, HSBC, Mercedes Benz and Peugeot, as well as every major media agency.

To learn more, visit blis.com.

June 2022

Blis launches new e-guide and interactive calculator, revealing that almost 50% of digital audiences are being missed

Blis, the audience-first platform that doesn't rely on personal data, recently announced the launch of its new e-guide, titled ‘Missing something? Finding the audiences no one is talking about…yet’. The new interactive e-guide was launched to help marketers understand the real impact of ID-reliant solutions on addressable audiences and the virtues of privacy-first solutions that don’t rely on IDs to achieve accuracy at scale.

Changes to IDFAs and cookies have fundamentally impacted the ad ecosystem, from planning to targeting and measuring campaigns. The new e-guide looks at data from the UK, Europe, United States, Australia and New Zealand to demonstrate that almost half of the digital addressable audiences on mobile – and nearly half on desktop – are being missed due to IDs.

To enable marketers to uncover the people behind these percentages, Blis also launched its new interactive calculator showing which lifestyle audiences are being impacted the most by this drastic audience deprecation, covering 10 lifestyle audiences from travellers to fashionistas.

From questioning the sustainability of the solutions to understanding different technologies’ limitations, the guide highlights three top tips for marketers to consider when choosing their advertising partners. Blis hopes the e-guide will help brands and agencies better understand how to embrace the privacy-first reality and adjust expectations and methods of targeting, to find and reach their missing audiences.

“There’s still this belief that brands are achieving the right audience at scale – and that that will only change once the Chrome deprecation comes into force,” said Aaron McKee, CTO at Blis. “But the current reality is much more troubling, as advertisers that still rely on IDs are already missing out on almost half of their audiences. This is happening right now, in front of our eyes and marketers need to have the right questions in mind when choosing their advertising partners. Today, not tomorrow. If your partners tell you they’re still reaching your precise audiences at scale with ID-only or cookie-led solutions, you’ll see that the numbers in our ‘missing audience calculator’ tell a different story”.

The e-guide is available for download and reinforces Blis' commitment to audience-first targeting at scale that doesn’t rely on personal data. Blis’ approach is based on accurate, consented location data, combined with a range of rich online datasets giving clients the deepest audience understanding available.

About Blis

Blis is the audience-first platform that doesn't rely on personal data. We’re an integrated planning and buying platform that delivers scaled, relevant and high-performing audiences, helping the world’s largest brands and media agencies achieve their goals.

Over the past 18 years, Blis has built its reputation on delivering award-winning location-powered advertising solutions. In today’s consumer-centric landscape, Blis is transforming the role of location data by combining it with a broad range of rich and powerful datasets to give our clients the deepest audience understanding available. Our unique approach to integrated planning and buying provides personalised targeting and performance without reliance on personal data. We serve relevant ads to the highest-value addressable audiences across any channel and deliver our clients’ campaign outcomes every time, from brand awareness and engagement through to store/site visits and sales.

Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald's, HSBC, Mercedes Benz and Peugeot, as well as every major media agency.

To learn more, visit blis.com.

March 2022

First launched in Australia, new product suite combines rich location insights with other privacy-friendly data to change the way audience planning and buying is done.

Blis, the leading privacy-first, location-powered programmatic advertising partner, yesterday announces the launch of its new product suite into New Zealand, enabling brands and agencies to target their customers in the post-cookie world and drive key outcomes.

Audience Explorer was first launched in 2021 in the wake of impending privacy changes by the major tech companies and is available across the UK, US, Australia, the Netherlands, Italy and now New Zealand, with more global markets to come.

Audience Explorer is a visual, real-world planning tool that combines precise location data with hundreds of rich and anonymised third-party signals, ranging from lifestyle characteristics and affinities to browsing and shopping habits, giving brands and media agencies the most holistic view of their customers. Using Audience Explorer, brands can now discover richer audience insights, ready for activation at scale.

“With market challenges around reach, relevance and measurement set to continue, there is no better time for brands to look to partners who can still deliver the audiences they would otherwise miss”, said Emma-Jayne Owens, Managing Director APAC at Blis. “We are delighted to bring Audience Explorer to New Zealand, enabling privacy-first audience insights and campaign scale without the reliance on personal data.”

As the industry pivots away from targeting based on IDs and personal data, brands need to find new ways to drive key business outcomes through personalised and high-performing digital advertising. To address this, Audience Explorer combines data from Blis’ global panel of 370 million opted-in consumers with precise location data and anonymized rich third-party signals. Based on a deep consumer understanding, brands can serve up relevant ads to customers by understanding consumers’ needs, lifestyles, spending habits, competitor landscape and interests based on privacy-first, anonymized data – what we call Dynamic Audience Targeting.

This new Dynamic Audience Targeting enables Blis to continue delivering highly accurate, targeted campaigns for some of New Zealand’s biggest brands without reliance on personal data. Programmatic traders at agencies and brands can also activate these audiences via our self-serve platform or work with Blis on a managed service basis.

About Blis

Blis is the leading privacy-first, location-powered programmatic advertising partner. We deliver accurate targeting at scale without reliance on personal data, helping the world’s largest brands and media agencies drive key business outcomes through personalised and high-performing digital advertising.

Blis uses real-world and online data, as well as behaviour and lifestyle indicators, to profile and understand audiences better than anyone else. Using a huge opted-in global planning and measurement panel and taking an aggregated and anonymous approach to audience targeting, Blis reaches precise audiences at scale without reliance on personal data.

Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald's, HSBC, Mercedes Benz and Peugeot, as well as every major media agency, Blis reaches over a billion mobile devices a year.

To learn more, visit blis.com.

March 2024
Author: Jake Calder

Last week IAB's Angelina Eng - Vice president, Measurement, Addressability and Data Centre, and a panel of US industry experts discussed AI, and how generative AI stands poised to redefine the terrain of advertising by enhancing creativity and streamlining workflows.

With these innovations come ethical implications, questions on authenticity, and concerns surrounding data bias and IP governance. Jake Calder, IAB New Zealand Emerging Technology Chair shares his perspective on the topic in our latest Opinion Piece.

February 2024
Author: Qassim Naim

IAB New Zealand Data & Management Council Chair Qassem Naim provides local context for the digital advertising industry.

IAB Tech Lab, the global digital advertising technical standards-setting body, has released a comprehensive analysis shedding light on the challenges associated with the industry’s adoption of Google’s Privacy Sandbox. The analysis, conducted by IAB Tech Lab’s Privacy Sandbox Taskforce, explores the implications of Google's plan to eliminate third-party cookie-based tracking from its Chrome browser while replacing it with the Privacy Sandbox.

June 2023
Author: Vinay Shriyan

In this Opinion piece, Vinay Shriyan Programmatic Manager of Mi9, explores:

What exactly is a cookie?

Why do we need cookies?

The ingredients of a 'good' cookie

1st party vs. 3rd party cookies, and what about 2nd party cookies?

3rd party cookies and the marketeer (with use case examples)

May 2023
Author: Dishan Chougle

The future of measurement continues to offer a huge platform of innovation for brands and agencies. The post-cookie measurement landscape seems uncertain. Long-standing traditional media channels such as TV and OOH have made steady progress in recent years in adapting to the growth of Connected TV and pDOOH despite all the known measurement challenges.

Industry-wide initiatives to develop a privacy-first post-cookie measurement framework are making some progress however we are not there yet. Google is set to phase out Universal Analytics later this year, followed by cookie depreciation in late 2024 (hopefully!). This leaves marketers in a messy middle ground with many questions and limited resources to solve complex measurement issues.

It is imperative for brands and agencies to continue exploring cookieless measurement frameworks and run proof-of-concept now to set themselves up for success. In this article we will be looking at established measurement frameworks to see if they are still relevant in a post-cookie world.

April 2023
Author: Skipper Lomiwes

We’ve all heard that the cookie empire is crumbling. The days of tracking anonymous users across the internet is coming to an end, eaten up by changing consumer expectations, privacy laws and Apple making their move into the advertising space. Even with Chrome pushing their deadline back another year, the tide has undeniably changed with most brands preparing for a cookie-less future.

Central to every alternative solution is 1st party data, and rightly so, after all it’s much more valuable to communicate with real people vs. anonymous devices. Consumer data, willingly shared for the purpose of marketing or personalisation is also more easily leveraged across platforms and more likely to survive future changes to privacy. The question is, is 1st party data enough to guide a media buying strategy once cookies are gone?

March 2023
Author: Donald Saw, Country Manager, New Zealand, Blis

It’s time to demystify the OG belief that brand loyalty is the marketing holy grail, where the perfect combination between revenue, cost efficiency and brand reputation is the answer to retail growth.

September 2022
Authors: Anudeep Pedditi and Vinay Shriyan

An introduction to decarbonisation and its significance in global warming, how digital advertising can be deceptively carbon-intensive and quick wins in reducing your digital campaign’s carbon footprint.

In this article, we'll explore:

What is decarbonisation and why is it important?

Are you contributing to CO2 emissions?

How does this translate in the digital ad space?

How to reduce your carbon footprint

How are other industries contributing?

This playbook is designed to provide decision makers with the information and resources necessary to take advantage of Digital Audio advertising opportunities.

IAB and the members of its Digital Effectiveness Council has pursued a goal of educating marketers and agencies, creatives, planners and buyers about audio advertising opportunities and discussing best practices and guidelines for building highly successful audio campaigns.

This playbook is designed to provide decision makers with the information and resources necessary to take advantage of Digital branded content opportunities.

IAB and the members of its Digital Effectiveness Council has pursued a goal of educating marketers and agencies, creatives, planners and buyers about branded content opportunities and discussing best practices and guidelines for building highly successful branded content campaigns.

Mobile as a channel has the reach and personal touch points across a consumer’s day in real time that make it the most complementary medium to any other channel.

As a definition for the purposes of our Playbook, Mobile can be any Smartphone or tablet device. Mobile offers so many opportunities for brands to talk to an engaged audience when they are most receptive and in their personal moments. The Mobile is a consumer’s constant companion, used throughout the day for everything from checking Social media, streaming video, getting the latest breaking news to researching a car, holiday, playing games or purchasing a product.

This Playbook identifies three core Native ad types and the four key questions that every marketer should ask when evaluating Native. These questions will align the various ad unit types to help marketers understand what they should generally expect from that ad unit type.

The Playbook also highlights the core differences by type that are important for marketers to understand when evaluating the various options being offered and provide ad disclosure principles.

This playbook is designed to provide decision makers with the information and resources necessary to take advantage of Digital Search advertising opportunities.

IAB and the members of its Digital Effectiveness Council has pursued a goal of educating marketers and agencies, creatives, planners and buyers about search advertising opportunities and discussing best practices and guidelines for building highly successful search campaigns.

For brands, video is the most powerful tool for engagement. It combines sight, sound and emotion. This Playbook identifies the types of Video advertising available to marketers and offers insights on how to navigate options to achieve desired outcomes.

Video advertising is most commonly used as an awareness driver for advertising campaigns. The placement is impactful and achieves strong message consumption. As with all things digital however, online Video can play a role across the funnel depending on how it is utilised.

New IAB New Zealand Survey Sheds Light on Programmatic DOOH in New Zealand

As announced at last month’s IAB New Zealand's event, Programmatic DOOH: Past, Present & Future, the Market Barometer survey has been released today. They survey insights into the fast-growing world of programmatic Digital Out-of-Home (pDOOH) advertising and offers valuable feedback on what can be done to improve adoption and understanding of pDOOH.

The report reveals several interesting insights, including the following:

Whilst most industry professionals have traded DOOH programmatically, there is still a widespread need for education.

pDOOH is often activated by digital specialists rather than traditional OOH practitioners.

Although it is recognised for its reach and awareness potential, pDOOH is still regarded by most people as a secondary channel.

The survey highlights other unique benefits, including buying flexibility and the potential for more targeted advertising. However, the need for standardised audience measurement and effectiveness comes through clearly, with industry professionals also calling for more transparency and easier activation to drive further adoption. 

Looking ahead, our survey respondents predict that pDOOH will represent around 35% of DOOH spend over the next 12-18 months. This would make New Zealand’s adoption of pDOOH one of the highest in the world.

Please contact IAB New Zealand if you’d like to know more.

Since the first edition of the buyer’s guide was published in 2021, a lot has happened in the world of programmatic Digital Out of Home. Rapid advancements in buy and sell-side technology, significant client adoption and interesting use cases have fuelled strong revenue growth in this exciting new buying channel.

With all these changes, the IAB pDOOH Steering Committee, spearheaded by Richard Pook (Chief Product Officer, dentsu Media ANZ), Simon Teagle (GM, Go Media) and Jack Plowright (Agency & Programmatic Director, LUMO) thought it was high time to publish the new edition.

The Buyer’s Guide is a great way for advertisers and agencies new to pDOOH to get up to speed, whilst also keeping more experienced buyers abreast of the latest developments in the channel. Key updates for the 2023 second edition include: the industry standard Impression Multiplier methodology; current audience measurement methodologies used by media partners; and updates on digital screen portfolios and coverage.

‘The numbers of advertisers that have moved from trialling to adopting pDOOH as a means of reaching outdoor audiences has grown rapidly over the past 12 months and is set to accelerate this year. The 2023 pDOOH Buyer’s Guide is a great way to keep up to date and to buy pDOOH with confidence.’ - Simon Teagle

Beyond the release of the Buyer’s Guide, other initiatives in the wings include an Attitudes to pDOOH report and a pDOOH Industry event bringing media partners, tech platforms and buyers together with the intent to advance programmatic DOOH buying and knowledge even further.

The IAB New Zealand would like to thank all media vendors and tech platforms who contributed to this new edition.

CONTACTS:

Simon Teagle (Go Media) – 021 549 562 simon@gomedia.co.nz

Richard Pook (dentsu) – 027 556 0285 richard.pook@dentsu.com

Jack Plowright (LUMO) – 027 323 2364 jack@lumodigital.nz

2021 has been a massive year of advancement for the programmatic side of Digital Out of Home. As the new kid on the block in the OOH space, the programmatic evolution has brought together the strengths of old in regards to impact and reach, but added in the advancement of ad-tech, data, and automation to create a rapidly growing sub-channel.

Media buyers and clients alike who are familiar with the dynamics of digital ad buying have expectations around efficiency of delivery, customisation, data insights and a strong ROI.

This is where programmatic technology and data can expand DOOH beyond the traditional top-of-funnel playground to enable an increasingly relevant role further down the conversion path by drawing on audience activations, behavioural insights and smarter strategic delivery to make new use of OOH in a hyper-local marketing capacity.

As adoption continues to grow, it’s important for buyers to be clear around the shape of the supplier marketplace and where to tap into these desired buys.

IAB New Zealand has recently established the Programmatic Digital Out of Home (pDOOH) Steering Committee to help guide the New Zealand pDOOH ecosystem. We have started with a definitive breakdown of supplier configurations in regards to ad-servers and data partners and also a compilation of ad-tech providers and their integration partners for future release.

A universal understanding of the Impression Multiplier - how it’s defined, it’s ingredients and why it is necessary - is a crucial step towards mainstream pDOOH adoption.

There exists a variety of OOH measurement methodologies in the NZ market, each made up of individual data sources, measurement technologies & techniques that are used to determine the volume of audience at an ad play level. The comparison of these does not feature in this document, nor is it a part of the exercise in agreeing on a unified approach to measurement amongst suppliers.

Consolidating down the Impression Multiplier formulas will help simplify one aspect of the measurement challenge the market faces. We do acknowledge that as audience measurement capabilities progress, Impression Multiplier methodologies will adapt accordingly.

'In response to the rapidly developing digital out of home marketplace, IAB New Zealand is delighted to announce the establishment of the Programmatic Digital Out of Home (pDOOH) Steering Committee.

The purpose of the pDOOH Steering Committee is to accelerate the adoption and revenue growth of programmatic digital out of home in New Zealand, through a program of thought leadership, education, inspiration and awareness.'

- Gill Stewart, CEO IAB New Zealand.

Chaired by Richard Pook (dentsu) and co-chaired by Jack Plowright (LUMO) and Simon Teagle (Go Media), the committee also includes other IAB New Zealand members JCDecaux, MediaWorks Outdoor, oOh! Media, Val Morgan Outdoor and Yahoo.

Richard Pook, Chair says, ‘The opportunity for pDOOH in New Zealand is massive, but it’s very early days and most of the market is still getting to grips with the technology and use cases. The committee was established to assist buyers navigate this new and exciting way to buy digital out of home, and to ensure that the media and ad tech partners work together to make the experience as seamless as possible’.

The committee has three key objectives:

ONE:
To work together to address the challenges the industry faces and to fill the knowledge gaps

TWO:
Demonstrate how pDOOH can enhance media planning and buying and deliver effective outcomes for advertisers

THREE:
Build a coherent and transparent marketplace as the foundation for long term growth.

A program of work is already well underway and will include more detail on the various measurement methodologies and concepts such as the Impression Multiplier; a technology and inventory landscape and Case Studies which show the role pDOOH can play. The Steering Committee will also update the IAB pDOOH Buyers’ Guide (currently accessible via the Member section of the IAB New Zealand website) as and when new content necessitates. An industry pDOOH ad-tech event is being planned, however due to Covid-19 restrictions the date is yet to be confirmed.

‘The work undertaken by the IAB New Zealand and collective media teams has been outstanding. This is a positive step forward as the industry embraces pDOOH’.

- Mike Watkins, Country Head, JCDecaux and Chair, OOHMAA.

IAB New Zealand launches the 2021 Programmatic Digital Out of Home Buyer’s Guide today, in response to a market requirement for clarity and practical advice for advertisers and agencies that are looking to invest in this new and exciting way of transacting digital out of home (DOOH).

Richard Pook (GM Platforms and Partners, dentsu), Jack Plowright (Agency and Programmatic Director, LUMO) and Simon Teagle (GM, Go Media) have collaborated with IAB New Zealand members and out of home industry leaders to develop a comprehensive single source guide.

The resulting 2021 Programmatic Digital Out of Home Buyer’s Guide provides an in-depth evaluation of the current programmatic Digital Out of Home (pDOOH) landscape in New Zealand, including:

1. pDOOH trading essentials

2. Buying considerations

3. Measurement methodologies

4. The future

‘Investment in digital out of home advertising in New Zealand has increased dramatically in recent years’ - Richard Pook (GM Products and Partners at dentsu). ‘Despite this growth, only a small proportion of the inventory is being traded programmatically, with very limited knowledge and understanding of how the technology works in practice’.

Jack Plowright (Agency and Programmatic Director, LUMO) adds, ‘cutting through the market noise to build a shared understanding from the outset is crucial to scaling pDOOH in New Zealand. Whilst there are clear benefits for both buyers and sellers transacting programmatically, we must remain transparent about its limitations and nuances as a programmatically traded channel’.

‘The New Zealand media industry always has a hot trending topic it focuses its attention on each year, and for 2021 it’s going to be programmatic Digital Out of Home. Beyond the release of the Buyer’s Guide, with the IAB New Zealand we are committed to developing market knowledge, and providing case studies which prove the efficacy of trading DOOH programmatically’. - Simon Teagle (GM, GO Media). IAB New Zealand will be seeking feedback from buyers and sellers and explore some of these themes in more detail at an agency event planned for early next year.

Welcome to the third edition of the New Zealand Digital Audio Survey, a comprehensive exploration of the ever-evolving landscape of digital audio within New Zealand.

This edition marks a significant milestone in our ongoing mission to provide in-depth insights and analysis. As we delve into the latest developments in this dynamic sector, we extend our gratitude to the numerous brands, agencies, and publishers that have not only contributed but have become integral to the progression of this survey.

New Zealand's audio space is rapidly evolving as digital continues to dramatically change our consumer behaviour.

Audio remains one of the most effective tools in the marketing strategy, however, these audiences have become more fragmented and harder to reach than ever before.

Building on the results of last year's survey, we examined the emerging trends and their implications for the development of digital audio and continued growth in this market.

There are five things you can do right now:

ONE:
Understand your specific target audience’s digital audio behaviour and;

TWO:
Forge a comms plan to integrate into their consumption

THREE:
Challenge the creative norm & produce remarkable audio advertising that embraces the environment

FOUR:
Mitigate risk of revenue wastage by delivering audience targeted campaigns in addition to contextual placement

FIVE:
Experiment with unique offerings to better understand the impact of digital audio and create case studies of them to share with clients.

New Zealand's audio space is rapidly evolving as digital continues to dramatically change our consumer behaviour.

Audio remains one of the most effective tools on the media plan, however, these audiences have become more fragmented and harder to reach than ever before.

What separates a winning Award entry from an also-ran?

Did you miss the Award Entry Writing Skills Workshop hosted by two industry experts as they shared their views on the pre-requisites for a successful Entry at this year’s 2022 IAB New Zealand Digital Advertising Awards?

A copy of the Presentation is available here.