Reaching Everyone: The Importance of Digital Accessibility

Written By IAB New Zealand

Cowboy Carter is topping the charts, but what do Beyoncé and Digital Accessibility have in common? 

Considering inclusive and accessible design in web content and advertising is not just a 'nice-to-have' but rather a necessity for engaging the widest possible audience. Despite this 97.5% of the top 1000 New Zealand websites had a minimum of at least one error with respect to the Web Content Accessibility Guidelines. 

So what are the key considerations when building accessible web experiences, what tangible impact do they have on digital advertising, and what does any of this have to do with Beyoncé? 

If you are an IAB New Zealand member, you can download the full article here.

For further information or to become a member, please contact:
Angelina Farry (CEO, IAB New Zealand)
e. angelina.farry@iab.org.nz 

Authors: IAB New Zealand Emerging Technology Council 
Tech for Good Working Group

IAB New Zealand https://www.iab.org.nz
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