IAB New Zealand Video Whitepaper 2022: A Screens-first Approach

The Digital Effectiveness Council continues its Whitepaper series helping IAB New Zealand members navigate the increasing complexity of the digital advertising environment and ecosystem. 

This comprehensive white paper provides insight on the state of video in New Zealand ‘A Screens-first approach’ explores the rise in digital video and its seamless integration into linear consumption habits. It explores the different types of video, shining a spotlight on both advanced and emerging opportunities. 

If you’re an IAB New Zealand Member, you can download the full report here.