Opinion: The Role of Cookies in Programmatic
In this Opinion piece, Vinay Shriyan Programmatic Manager of Mi9, explores:
What exactly is a cookie?
Why do we need cookies?
The ingredients of a 'good' cookie
1st party vs. 3rd party cookies, and what about 2nd party cookies?
3rd party cookies and the marketeer (with use case examples)
If you’re an IAB New Zealand Member, you can download the full article here.
For further information or to become a member, please contact:
Angelina Farry (CEO, IAB New Zealand)
e. angelina.farry@iab.org.nz
m. (027) 587 0045
Author:
Vinay Shriyan
Programmatic Manager | Mi9