NZ Post is proud to share a review of online shopping in New Zealand. Over the past five years, NZ Post has been tracking the NZ eCommerce market and have been sharing data, insights and trends through their annual deep dive called the Full Download, and their more regular market updates called eCommerce Spotlights.  Chris Wong, GM Business Marketing at NZ Post, provides an overview of how kiwis’ online shopping behaviour has changed and evolved, the impact COVID-19 has had on New Zealand’s eCommerce landscape and provide a preview of what’s happening in 2022.

The IAB New Zealand released its latest 2021 Digital Advertising Revenue Report today. The report provides a snapshot of the full year 2021 and H2 2021 along with trends, to provide a contextual overview of the New Zealand digital advertising market.

Total digital advertising revenue in New Zealand continues to climb, reaching $1.003 billion in the second half of 2021, achieving 33.1% growth on the same period in the previous year. The full year 2021 reached $1.848 billion and growth of 37.8% over the previous year.

This comprehensive white paper provides insight on the state of video in New Zealand ‘A Screens-first approach’ explores the rise in digital video and its seamless integration into linear consumption habits.

First launched in Australia, new product suite combines rich location insights with other privacy-friendly data to change the way audience planning and buying is done.

The Digital Effectiveness Council strives to empower IAB New Zealand members to navigate the increasing complexity of the digital advertising environment and ecosystem.

2021 has been a massive year of advancement for the programmatic side of Digital Out of Home. As the new kid on the block in the OOH space, the programmatic evolution has brought together the strengths of old in regards to impact and reach, but added in the advancement of ad-tech, data, and automation to create a rapidly growing sub-channel.

In response to the rapidly developing digital out of home marketplace, IAB New Zealand is delighted to announce the establishment of the Programmatic Digital Out of Home (pDOOH) Steering Committee.

Adtech business Scroll Media is representing global games platform Gameloft to help advertisers reach in-game audiences. The two companies have been working together for some time with Scroll Media providing local sales resources and expertise. With over 1.6m monthly unique users across Australia and NZ, recent local campaigns have been successfully launching from movies, health and FMCG advertisers.