H1 2022, Q2 2022 & Q1 2022 Digital Advertising Revenue Report
New Zealand Digital Advertising Revenue Grows by 17.3% in H1 2022.
The IAB New Zealand released its latest 2022 Digital Advertising Revenue Report today. The report provides a snapshot of the first half of 2022 along with trends, to provide a contextual overview of the New Zealand digital advertising market.
Total digital advertising revenue in New Zealand continues to climb, reaching $991.4 million in the first half of 2022, achieving 17.3% growth on the same period in the previous year.
The data is drawn from the IABNZ’s Digital Advertising Revenue Report released today by the IABNZ and Baker Tilly Staples Rodway.
In H1 2022, channel growth was led by Classified/Directories with 22.8% growth on the same period in the previous year, followed by Social at 20.7%, Search at 16.6% and Total Display at 10.3%.
Within Total Display; Audio and General Display topped Display channel growth on the same period last year, with growth of 43.1% and 14.5% respectively.
The largest shift in Total Display variance for H1 2022 by advertising category, was Real Estate, recording a year-on-year increase of 113.5% followed by Leisure, Entertainment and Media at 82.8%.
The IABNZ’s quarterly Digital Advertising Revenue Report is compiled from a survey conducted independently by Baker Tilly Staples Rodway on behalf of IABNZ each quarter. The results reported are considered the most accurate measurement of online advertising revenue since the data is compiled directly from information supplied by companies selling online advertising. All-inclusive, the report includes data reflecting online advertising revenue from 15 New Zealand online publishers across their websites and commercial online services.
If you’re an IAB New Zealand Member, you can download the full report here.
For further information or to become a member, please contact:
Angelina Farry (CEO, IAB New Zealand)
e. angelina.farry@iab.org.nz
m. (027) 587 0045
