2022 The Evolution of Audio Survey Results

New Zealand's audio space is rapidly evolving as digital continues to dramatically change our consumer behaviour.

Audio remains one of the most effective tools in the marketing strategy, however, these audiences have become more fragmented and harder to reach than ever before.

Building on the results of last year's survey, we examined the emerging trends and their implications for the development of digital audio and continued growth in this market.

There are five things you can do right now:

1. Understand your specific target audience’s digital audio behaviour and;

2. Forge a comms plan to integrate into their consumption

3. Challenge the creative norm & produce remarkable audio advertising
   that embraces the environment

4. Mitigate risk of revenue wastage by delivering audience
   targeted campaigns in addition to contextual placement

5. Experiment with unique offerings to better understand the impact of digital audio and
   create case studies of them to share with clients.

If you’re an IAB New Zealand Member, you can download the survey results here.