OPINION: Decarbonisation in the Media Industry

An introduction to decarbonisation and its significance in global warming, how digital advertising can be deceptively carbon-intensive and quick wins in reducing your digital campaign’s carbon footprint.

In this article, we'll explore:

1. What is decarbonisation and why is it important?

2. Are you contributing to CO2 emissions?

3. How does this translate in the digital ad space?

4. How to reduce your carbon footprint

If you’re an IAB New Zealand Member, you can download the full article here.