Welcome to the Interactive Advertising Bureau (IAB)
The IAB represents New Zealand's fast-growing, exciting and dynamic interactive advertising industry
We work with our members to help identify the best roles for interactive advertising, engage customers and build brands. IAB members include media owners, ad agencies, and web development shops through to research and measurement, ad-serving companies and ISP's. In short anyone involved in interactive advertising from individual bloggers hosting ads to the world's largest media players and agencies.
Find out about the benefits of joining, or join up now. Or register as a guest to receive our event invites and email newsletters.
Events
2008 Online Advertising Symposium
July 17 2008,The Dome, Auckland MuseumAuckland Thirsty Thursday 3 July 2008
July 03 2008,Hilton HotelResources
- Forums - ask an Expert
- Careers - Find or advertise a job
- Education - FAQ's, guidelines, quickstudy guides and more
- Find a service - Search our member directory
- Research - statistics and research reports
- Case Studies - examples of successful interactive advertising
- Links - Useful industry sites
Get News Briefed
Sign up to News Brief, a regular newsletterfrom IAB New Zealand.
To register for IAB newsletters you must register as a guest user. You can sign-up for the IAB newsletters as part of your guest registration.
Get SmartBriefed
Sign up to IAB Smartbrief, a daily summary of interactive headlines from IAB international
Latest News
Microsoft to buy contextual search engine Powerset
July 3, 2008
Microsoft has announced plans to acquire natural search firm Powerset. Read more...
10 SEO myths debunked
July 3, 2008
To address some of the more common misperceptions about SEO, iMedia Connection asked several SEO experts to tell the most common myths they hear from their clients. Read more...
Why ad networks won’t go out of style
July 3, 2008
David Jacobs, SVP, publisher services, Platform-A, explains what ad networks offer that publishers don’t. Read more...
News from the IAB
IAB NZ announces standards and guidelines for online ads
June 4, 2008
The IAB Standards Committee has begun a process to communicate to the market the most popular ad sizes for the purposes of reducing the costs and inefficiencies associated with the planning, buying and creating online media. Read more...
IAB Insight report: NZ online advertising grows 67.2% to new record of $45.9 million in Q1
26 May, 2008
IABNZ's IAB/PwC Insight report for Q1, 2008 released today shows that interactive advertising grew 67% on Q1 2007 figures to reach $45million, a record quarter since IAB and PricewaterhouseCoopers started recording interactive advertising in Q1 2007. Read more...
