Welcome to the Interactive Advertising Bureau (IAB)

The IAB represents New Zealand's fast-growing, exciting and dynamic interactive advertising industry

We work with our members to help identify the best roles for interactive advertising, engage customers and build brands. IAB members include media owners, ad agencies, and web development shops through to research and measurement, ad-serving companies and ISP's. In short anyone involved in interactive advertising from individual bloggers hosting ads to the world's largest media players and agencies.

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Latest News

Most marketers pursue email, social media marriage

3 July 2009
Two-thirds of email marketers plan to integrate their email and social media campaigns in the second half of 2009. Read more...

Click! So what?

3 July 2009
eMarketer Interview: Gian Fulgoni, chairman of comScore, discusses online advertising, search and media metrics. Read more...

Surefire steps to SEO success abroad

3 July 2009
A simple word-for-word translation of your English-language site won't do your brand any SEO justice. Here are five easy steps that will help your international push exceed expectations. Read more...

More news...

News from the IAB

And the winner is…

3 July 2009
Last night's Thursday Thursday in Auckland included a spot prize provided by McHugh Media. Read more...

McHugh Media joins IAB

McHugh Media, publisher of award-winning Mindfood magazine, is IAB NZ's newest member. Read more...

View more IAB news