Opinion: The Future of Retail Marketing is Quality Reach

Written By IAB New Zealand

It’s time to demystify the OG belief that brand loyalty is the marketing holy grail, where the perfect combination between revenue, cost efficiency and brand reputation is the answer to retail growth.

If you’re an IAB New Zealand Member, you can download the full article here.

To become a member, please contact:

Gill Stewart | CEO IAB New Zealand
Email: gill.stewart@iab.org.nz
Phone: +64 21 278 9199

Author:

Donald Saw
Country Manager New Zealand I Blis
Member | IAB New Zealand Programmatic Council

IAB New Zealand https://www.iab.org.nz
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