2022 Total Digital Advertising Revenue in New Zealand Grows Share

Today the Advertising Standards Authority (ASA) released 2022 Advertising Turnover.   

IAB New Zealand total digital advertising revenue grew by 9.6% in 2022 over the previous year (source: IAB New Zealand FY 2022 Digital Advertising Revenue Report), however share of New Zealand Advertising Turnover is now 59.8% compared to 57.8% in 2021, up 2.0 percentage points. This represents year-on-year growth in share for digital revenue of 3.5%.

Total digital advertising revenue in New Zealand continued to climb, reaching $2.025 billion for the full year 2022 and growth of 9.6% over the previous year (source: IAB New Zealand FY 2022 Digital Advertising Revenue Report), compared to total advertising turnover growth of 6.1%.  

Given the continued increase in digital advertising share of New Zealand Advertising Turnover, it is clear advertisers have increased their use of digital advertising to support their business goals, including emerging data-led and e-commerce initiatives.

For further information, please contact:
Angelina Farry (CEO, IAB New Zealand)
e. angelina.farry@iab.org.nz 
m. (027) 587 0045