Opinion: The Role of Cookies in Programmatic

Written By IAB New Zealand

In this Opinion piece, Vinay Shriyan Programmatic Manager of Mi9, explores:

  • What exactly is a cookie?

  • Why do we need cookies?

  • The ingredients of a 'good' cookie

  • 1st party vs. 3rd party cookies, and what about 2nd party cookies?

  • 3rd party cookies and the marketeer (with use case examples)

If you’re an IAB New Zealand Member, you can download the full article here.

For further information or to become a member, please contact:
Angelina Farry (CEO, IAB New Zealand)
e. angelina.farry@iab.org.nz 
m. (027) 587 0045

Author:  
Vinay Shriyan
Programmatic Manager | Mi9

IAB New Zealand https://www.iab.org.nz
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