News
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Decarbonisation in the Media Industry
In-Depth Analysis of Google’s Privacy Sandbox
Measurement in 2023 and Beyond
Navigating AI Creativity & Ethics in Digital Advertising
Reaching Everyone: The Importance of Digital Accessibility
The Future of Retail Marketing is Quality Reach
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IAB New Zealand Press Releases
Opinion: The Role of Cookies in Programmatic
OPINION: The Role of Cookies in Programmatic
In this Opinion piece, Vinay Shriyan Programmatic Manager of Mi9, explores:
What exactly is a cookie?
Why do we need cookies?
The ingredients of a 'good' cookie
1st party vs. 3rd party cookies, and what about 2nd party cookies?
3rd party cookies and the marketeer (with use case examples)