IAB New Zealand Programmatic DOOH Steering Committee to conduct market survey

The Interactive Advertising Bureau of New Zealand (IAB New Zealand) Programmatic DOOH Council is inviting buyers, demand-side platforms (DSPs), creative agencies, and marketers to participate in a market survey on programmatic digital out-of-home (pDOOH).

The market survey aims to gather insights on the current state of programmatic DOOH advertising in the industry, including the challenges and opportunities faced by buyers and advertisers. The data collected will be used to prioritise industry education and training, as well as initiatives to help marketers use programmatic DOOH advertising to drive business results.

‘Adoption of pDOOH amongst New Zealand buyers is growing considerably, but we recognise that there is still much to learn’, says Richard Pook, Chair of the IAB New Zealand Programmatic DOOH Council. ‘By inviting industry professionals to share their views and experiences, we’ll gather insights that will help shape the future of programmatic DOOH advertising in New Zealand and ensure that we are providing the education and support necessary to drive success for all stakeholders.’

The survey is open to all media agencies, DSPs, creative agencies, and marketers until the end of July. The key findings of the study will be shared in a report and highlights will be presented at an industry event in September.

The survey can be accessed and completed via this link.

For more information on the IAB New Zealand Programmatic DOOH Council, click here.

The IAB New Zealand Programmatic Council was established in 2021 to accelerate the adoption and revenue growth of programmatic digital out-of-home in New Zealand, through a program of thought-leadership, education, inspiration and awareness.  

For further information or to become a member, please contact:
Angelina Farry (CEO, IAB New Zealand)
e. angelina.farry@iab.org.nz 
m. (027) 587 0045