IAB New Zealand releases the 2023 edition of the pDOOH Buyer’s Guide

Since the first edition of the buyer’s guide was published in 2021, a lot has happened in the world of programmatic Digital Out of Home. Rapid advancements in buy and sell-side technology, significant client adoption and interesting use cases have fuelled strong revenue growth in this exciting new buying channel.

With all these changes, the IAB pDOOH Steering Committee, spearheaded by Richard Pook (Chief Product Officer, dentsu Media ANZ), Simon Teagle (GM, Go Media) and Jack Plowright (Agency & Programmatic Director, LUMO) thought it was high time to publish the new edition.

The Buyer’s Guide is a great way for advertisers and agencies new to pDOOH to get up to speed, whilst also keeping more experienced buyers abreast of the latest developments in the channel. Key updates for the 2023 second edition include: the industry standard Impression Multiplier methodology; current audience measurement methodologies used by media partners; and updates on digital screen portfolios and coverage.

‘The numbers of advertisers that have moved from trialling to adopting pDOOH as a means of reaching outdoor audiences has grown rapidly over the past 12 months and is set to accelerate this year. The 2023 pDOOH Buyer’s Guide is a great way to keep up to date and to buy pDOOH with confidence.’ - Simon Teagle

Beyond the release of the Buyer’s Guide, other initiatives in the wings include an Attitudes to pDOOH report and a pDOOH Industry event bringing media partners, tech platforms and buyers together with the intent to advance programmatic DOOH buying and knowledge even further.

The IAB New Zealand would like to thank all media vendors and tech platforms who contributed to this new edition.

If you’re a member of IAB New Zealand, you can download the 2023 pDOOH Buyer’s guide here.

For further information or to become a member, please contact:
Angelina Farry (CEO, IAB New Zealand)
e. angelina.farry@iab.org.nz 
m. (027) 587 0045

CONTACTS:

Simon Teagle (Go Media) – 021 549 562, simon@gomedia.co.nz

Richard Pook (dentsu) – 027 556 0285, richard.pook@dentsu.com

Jack Plowright (LUMO) – 027 323 2364, jack@lumodigital.nz