Blis continues to expand operations in APAC

Don Saw - Blis Country Manager, New Zealand

Sydney

Blis, the audience-first platform that doesn't rely on personal data, is further expanding its operation across APAC with four new strategic roles in the region, growing its headcount in ANZ by nearly 25% in the last 12 months.

Blis’ growth plans include new investment into state-specific roles, offering a truly national sales representation across Australia and New Zealand.

Blis welcomes Brisbane-based Scott Mathison, as new Sales Manager for QLD and WA in Australia, with extensive experience in media and advertising, Scott joins the Blis team from Southern Cross Austereo where he led multiple accounts across an array of industries. Highly experienced industry leader, Don Saw has also been promoted to Country Manager in New Zealand, leading the sales and operations effort across the country.  Both commercial roles will help the company meet increasing demand from advertisers in the regions.

Joining from Gumtree, CarsGuide and Autotrader, Lupe Prada is the new Head of Marketing, APAC, based at Blis’ Sydney HQ. Lupe brings her significant experience in media sales strategy, consumer insights and communication and will be leading Blis marketing initiatives. Additionally, Claire O’Mahony joins Blis as new Head of Client Services, APAC. Claire brings her extensive knowledge and experience from her time within agencies and programmatic trading desks and will lead the client service team.

Commenting on the announcements, Emma-Jayne Owens, Managing Director, APAC at Blis, said, “We’ve driven significant growth across the APAC region over the past few years and I’m delighted to be building further momentum with these brilliant new hires. They join Blis to drive our ambition for an even stronger team within each of our markets, where their combined local knowledge, expertise in client service and growth marketing allows us to provide solutions to help our clients’ businesses grow.”

About Blis

Blis is the audience-first platform that doesn't rely on personal data. We’re an integrated planning and buying platform that delivers scaled, relevant and high-performing audiences, helping the world’s largest brands and media agencies achieve their goals.

Over the past 19 years, Blis has built its reputation on delivering award-winning location-powered advertising solutions. In today’s consumer-centric landscape, Blis is transforming the role of location data by combining it with a broad range of rich and powerful datasets to give our clients the deepest audience understanding available. Our unique approach to integrated planning and buying provides personalized targeting and performance without reliance on personal data. We serve relevant ads to the highest-value addressable audiences across any channel and deliver our clients’ campaign outcomes every time, from brand awareness and engagement through to store/site visits and sales.

Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald's, HSBC, Mercedes Benz and Peugeot, as well as every major media agency.

To learn more, visit blis.com.