Q1 2021 IABNZ Digital Advertising Revenue Report

New Zealand Digital Advertising Revenue Grows by almost 29% in Q1 2021.

The IAB New Zealand released its latest 2021 Digital Advertising Revenue Report today. The report provides a snapshot of Q1 2021 along with trends, to provide a contextual overview of the New Zealand digital advertising market.

Total digital advertising revenue in New Zealand continues to climb, reaching over $400 million for the first quarter in 2021, achieving 28.7% growth on the same period in the previous year.

The data is drawn from the IABNZ’s Digital Advertising Revenue Report released today by the IABNZ and Baker Tilly Staples Rodway.

In Q1 2021, channel growth was led by Search, with 32.3% growth on the same period in the previous year, followed by Classified/Directories at 31.4%, Total Display at 21.9% and Social at 9.1%.

In Q1 2021, within Total Display; Audio, Sponsorship and Video topped Display channel growth on the same period last year, with growth of 50.0%, 35.3% and 35.0% respectively, followed by General Display and Native with growth of 18.7% and 7.7% respectively.

The largest shift in Total Display variance in Q1 2021 by advertising category, was Manufacturing and Construction, recording a year-on-year increase of 107.8%, followed by Health, Beauty and Pharmaceuticals at 59.2%.

The IABNZ’s quarterly Digital Advertising Revenue Report is compiled from a survey conducted independently by Baker Tilly Staples Rodway on behalf of IABNZ each quarter. The results reported are considered the most accurate measurement of online advertising revenue since the data is compiled directly from information supplied by companies selling online advertising. All-inclusive, the report includes data reflecting online advertising revenue from 15 New Zealand online publishers across their websites and commercial online services.

If you’re an IAB New Zealand Member, you can download the full report here.