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IAB New Zealand Press Releases

Opinion: The Role of Cookies in Programmatic

IAB New Zealand 22/06/23 IAB New Zealand 22/06/23

Opinion: The Role of Cookies in Programmatic

OPINION: The Role of Cookies in Programmatic

In this Opinion piece, Vinay Shriyan Programmatic Manager of Mi9, explores:

What exactly is a cookie?
Why do we need cookies?
The ingredients of a 'good' cookie
1st party vs. 3rd party cookies, and what about 2nd party cookies?
3rd party cookies and the marketeer (with use case examples)

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