News
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Decarbonisation in the Media Industry
In-Depth Analysis of Google’s Privacy Sandbox
Measurement in 2023 and Beyond
Navigating AI Creativity & Ethics in Digital Advertising
Reaching Everyone: The Importance of Digital Accessibility
The Future of Retail Marketing is Quality Reach
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IAB New Zealand Press Releases
New Zealand eCommerce Review: An in-depth analysis of the state of online shopping in New Zealand
NZ Post is proud to share a review of online shopping in New Zealand. Over the past five years, NZ Post has been tracking the NZ eCommerce market and have been sharing data, insights and trends through their annual deep dive called the Full Download, and their more regular market updates called eCommerce Spotlights. Chris Wong, GM Business Marketing at NZ Post, provides an overview of how kiwis’ online shopping behaviour has changed and evolved, the impact COVID-19 has had on New Zealand’s eCommerce landscape and provide a preview of what’s happening in 2022.
Blis launches Audience Explorer in New Zealand
First launched in Australia, new product suite combines rich location insights with other privacy-friendly data to change the way audience planning and buying is done.
Scroll Media and Gameloft unite to gamify brands
Adtech business Scroll Media is representing global games platform Gameloft to help advertisers reach in-game audiences. The two companies have been working together for some time with Scroll Media providing local sales resources and expertise. With over 1.6m monthly unique users across Australia and NZ, recent local campaigns have been successfully launching from movies, health and FMCG advertisers.