Recently IAB's Angelina Eng - Vice president, Measurement, Addressability, and Data Centre, and a panel of US industry experts discussed AI, and how generative AI stands poised to redefine the terrain of advertising by enhancing creativity and streamlining workflows.
With these innovations come ethical implications, questions on authenticity, and concerns surrounding data bias and IP governance. Jake Calder, IAB New Zealand Emerging Technology Chair shares his perspective on the topic in this article.
If you’re an IAB New Zealand Member you can download the full article here.
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