IAB New Zealand's Emerging Technology Council reviews some of the primary use cases and applications of AI worth implementing in the digital advertising space.
Authors: Francis Xavier, Programmatic Lead Google, and Skipper Lomiwes Programmatic & Data Activation TVNZ.
In recent years, the digital advertising landscape has undergone significant transformations driven by technological advancements, evolving consumer behaviours, and changing privacy regulations. From the proliferation of smartphones and social media to the surge in content streaming, each innovation has reshaped the industry. As this evolution continues, one technology stands out as a game-changer: Artificial Intelligence (AI). This article explores some of the primary use cases and applications of AI that are worth implementing in the digital advertising space.
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