Beyond the Shelf: The Future of Retail Media Event Wrap Up

July 31, 2024 1 minute read time

Local and international retail media experts shared their insights with IAB New Zealand Members, and the digital advertising community at our sold-out event, 'Beyond the Shelf: The Future of Retail Media', created by our Digital Effectiveness Council's Retail & eCommerce Working Group.

Retail Media is a hot topic right now and as our keynote speaker Harrison Bland, Head of Commerce Publicis Media said, "If your business isn't talking about it yet, it soon will be."

Melanie Hoptman Managing Director of LiveRamp shared that 62% of leaders say improving access to fragmented data is a top priority for the coming year, and half believe data silos are barriers to innovation. Attendees enjoyed insights, knowledge-sharing, and robust panel discussions.

The power of data-driven strategies and innovative technologies can
elevate brands in the dynamic realm of retail media, and that future is now."
- Kate Grigg, Chair IAB NZ
Digital Effectiveness Council.

Thank you to all of our expert keynote speakers and panelists listed below, to our event sponsors Google and Market Media and to the IAB New Zealand Digital Effectiveness Council's Retail & eCommerce Working Group (listed below) for creating the event.

Check out the event video reel and imagery below.

IAB New Zealand Members receive free and discounted tickets to events. For membership enquiries, please get in touch.