Retail Media: Storefronts Event

Global Media Retail Lead, Diageo & Retail Media Consultant

Roger is the Global Lead for retail media at Diageo, the worldwide leader in premium drinks with over 200 brands across 180 countries. He has held previous leadership roles in retail media, including APAC SVP at CitrusAd and Head of Retail Media ANZ at Criteo. Prior to this he was the founder and general manager of GroupM Commerce.
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A LinkedIn ‘Top Voice’, RETHINK Retail ‘Top Retail Expert 2024 & 2025’ and winner of ‘Retail Media Leader of the Year’ at both the Unmade/REmade Awards and Path to Purchase Institute (P2PI) Retail Media Awards, he brings over 20 years’ experience in building businesses and driving commercial outcomes across all aspects of the retail media ecosystem - including advertiser, agency, adtech, publisher and consultancy roles. Roger has played an active role on the IAB Australia Retail Media Council, WFA Retail Media Committee and was a founding member of the advisory panel for the ‘Retail Media Pioneers’ event and ‘REmade’ Australia. He was a judge for the ‘Creative eCommerce’ category at the 2021 & 2022 Cannes Lions International Festival of Creativity, also joining the jury for the MFA and B&T Awards.

Founder of Mars United Commerce ANZ

Sally Tobin is a recognised leader in retail media and commerce marketing, with deep expertise helping brands and agencies navigate the intersection of commerce media, measurement and shopper behaviour. As the ANZ Founder and former APAC Managing Director of Mars United Commerce (now part of Publicis Groupe), she pioneered new products in the local markets, including launching Marilyn - the world’s first commerce measurement platform - along with the widely referenced Retail Media Report Card ANZ, now in its 4th edition. 

A passionate advocate for smarter marketing, Sally has shaped global conversations on measurement and media effectiveness, from chairing the board of directors for SHOP! ANZ (2019-23), to presenting on the world stage at EuroShop in Germany and leading discussions at REmade. Today, she invests in, and advocates next-generation ventures that help brands and agencies work smarter, measure better and unlock meaningful growth.

Regional VP Sales, Broadsign

Ben Allman is a Sydney-based media and ad-tech professional with over 15 years' experience spanning Out-of-Home (OOH), Retail Media, Online and Television. As Regional VP with leading OOH and Retail Media platform, Broadsign, Ben works with brands, agencies, media owners and retailers in making it easier to buy, sell and manage OOH and Retail Media campaigns. In 2020, Ben was appointed Chair of the IAB Australia Digital-Out-of-Home (DOOH) Council, where he led the group’s efforts in advocating for the benefits of DOOH amongst buyers until 2024. Ben is currently an active member of the IAB Australia Retail Media Council.  

Ben views the ongoing convergence of OOH and Retail Media as an incredible opportunity for both sectors and is excited to be working with both a company and customers at the forefront of it.  

Chair, IAB Australia Retail Media Council 

Lachlan Brahe is the former General Manager of Retail Media at Cashrewards, where he led strategic initiatives to drive business growth and platform development. Previously, Lachlan served as Head of Retail Media for The Endeavour Drinks Group, where he led the successful launch of MixIn, its retail media business. He sits on the Advisory board of Australia’s only Retail Media focused conference: REmade and is the Chair of the IAB Australia Retail Media Council.

Prior to this, Lachlan served as the Managing Director of Reprise at IPG Mediabrands, launching one of the first retail media buying and planning teams in the market. Then he joined Criteo to pioneer the launch of their retail media platform across APAC, collaborating with prominent retailers and marketplaces such as eBay, Flipkart, and Alibaba.

Head of Strategy & Media, Market Media

Over the past 25 years Alex has seen nearly every side of the advertising industry. Starting out at MediaCom London before moving to New Zealand, where he’s held key roles across agencies, publishers, and production companies. For the past five years, Alex has been client-side at The Warehouse Group, where he co-founded the Market Media team, which has grown from just two people into a 12-strong force behind one of the world’s most progressive retail media networks.

Alex is passionate about helping brands create campaigns that don’t just cut through, but convert. He’s a vocal advocate for retail media, championing it as one of the most exciting and effective emerging channels in the marketing mix.

Head of Digital Revenue Solutions and Operations, TVNZ

Skipper Lomiwes is a senior digital and commercial leader with over a decade of experience at the intersection of data, technology, and revenue strategy.

At TVNZ, he heads Digital Revenue Solutions & Operations, overseeing the organisation’s commercial data strategy, digital product innovation, and operational execution. His work includes collaborating with Adobe and AWS to develop globally leading clean room solutions, enabling brands to harness their data for competitive advantage, and leveraging AI to enhance TVNZ’s digital experience and monetisation capabilities.

Head of Commerce, Omnicom Media Group NZ

Tina plays a pivotal role in enhancing the ecommerce and retail media strategies of agency teams and clients across OMD, PHD, and Hearts & Science.

Since joining OMG in 2022, Tina leveraged her background in client-side ecommerce leadership within the health, beauty, and wellness sectors, as well as her experience with specialised ecommerce agencies, to enhance her retail media insights. Previously, Tina worked as a social media editor at the NZ Herald and managed multimedia projects across a number of organisations in Washington, DC. Tina is an active member of the IAB NZ Retail and eCommerce Working Group.

Industry Manager, Google 

John is a media and marketing expert with over 12 years of experience in the US, and New Zealand. He has worked across media agencies, retail, e-commerce, and music software brands. As an Industry Manager at Google, John partners with New Zealand's largest domestic retail brands  to drive business growth through media, technology, data, and insights.

Market Director, Consumer Products Division L'Oréal NZ

Daina oversees a portfolio of powerhouse brands including L’Oréal Paris, Maybelline, Garnier, Essie, Mixa and Thayers. With over 14 years experience spanning FMCG, luxury and professional beauty markets. The L’Oréal Groupe has 35 brands across New Zealand and Australia and is valued at AUD 1.3 billion dollar business. Her passion lies in unlocking brand potential, driving retail partnerships and championing media innovation to reach consumers where it counts. A proven marketing leader, Daina is known for building high-performing teams, delivering measurable results and raising the bar for what is possible.