AI is moving fast and consumers are already using it to make decisions. The IAB New Zealand AI Working Group has brought together four NZ industry experts to help you consider what to focus on over the next 90 days. Hear about zero-click search, SXO, AEO, and AIO, shifts in measurement, and how to integrate AI tools with the right guardrails around data, privacy, and brand safety. Tickets are free for IAB New Zealand Members and paid for non-members. Be quick, spots are limited.
Event Details
Date: Thursday 5 March 2026
Time: 3pm - 5:30pm
Venue: Google, Level 6, 10 Madden Street, Wynyard Quarter Auckland
Tickets: Free for IAB New Zealand Members. Non-members: $95 + GST + BF
Networking & Refreshments from 4:30pm - 5:30pm
Thank you to our event sponsor
Natalie de Boursac
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Government & Retail Specialist, Google Cloud
Natalie is a long-time Googler and over the course of a decade has held roles across Customer Growth & Strategy in South East Asia, and as AI Enterprise Lead for Google Cloud. She currently leads commercial relationships for Google Cloud across the NZ retail, government and financial sectors, and is a passionate advocate for Women in Tech.
Adnan
Khan
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Co-Founder, Stitch & Stitch Predict | IAB NZ AI Working Group Lead
Adnan has over 16 years of digital transformation experience at leading tech companies like Meta and Microsoft. He co-founded Stitch with the aim of using technology and data to enhance marketing outcomes. Adnan is the IAB New Zealand AI Working Group Lead and Chair of the Digital Special Interest Group at the Marketing Association.
Sophie Neate
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Global Head of Digital Marketing & Content, ABB
ABB is a global tech leader operating across 100+ countries. With over 18 years of marketing experience across global brands, Sophie leads ABB's global digital and content strategy. Her expertise spans AI, digital transformation, and strategic marketing with a focus on content performance, personalisation, and data-driven decision-making.
Dr. Shahper Richter
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Senior Lecturer Digital Marketing, University of Auckland
Dr. Shahper Richter is a Senior Lecturer in Marketing at the University of Auckland. She works at the intersection of digital marketing, education and emerging technologies. With a strong focus on making AI understandable and usable in real-world settings, Shahper brings a practical, down-to-earth approach to conversations about digital change.
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