MeasureUp, IAB Australia's largest measurement and marketing conference is back in NZ for its second year, brought to you by IAB New Zealand – register to secure your spot today.
Success in today’s marketing landscape requires more than data - it demands a measurement mindset. MeasureUp 2025 is IAB New Zealand’s flagship half-day marketing, measurement conference dedicated to helping brands develop a culture of measurement that drives smarter decisions, and fuels business growth. Hosted by the IAB New Zealand Data, Privacy & Measurement Council and building on the success of the regions premier IAB event, MeasureUp 2025 brings together global and local experts across data, technology, media, and AI.
What topics will be covered?
Expert-led and interactive keynotes, fireside chats, and speaker panels, will cover key industry topics including building strong data foundations, AI Agents, First-Party Data, moving beyond ROAS, Market Mix Modelling (MMM), the role of branding and more.
What can you expect?
A half-day, high impact conference to give you fresh ideas, practical strategies, and networking connections to help your organisation elevate measurement from a metric to a mindset.
Event Details
Date: Thursday 18 September 2025
Time: 1pm-5:30pm including networking.
Venue: Maritime Room, Princes Wharf, Auckland CBD
Tickets: IAB New Zealand Members: $115 + GST + BF. Non-members: $185 + GST + BF
Light refreshments will be served, followed by networking drinks and nibbles.
Tickets are limited. Register to secure your spot today👇
Thank you to our sponsors Google and Meta
Avik
Dalal
Marketing Science Partner, Meta
Avik is a Marketing Science Partner at Meta, where he spearheads retail media network measurement and geo-based analytics programs across APAC. He specializes in helping major retailers unlock commercial value through advanced measurement methodologies and data-driven insights. Prior to Meta, he served as a Data Science Consultant at Boston Consulting Group, delivering transformative analytics solutions that generated millions in client savings.
James Haydon
Data & Measurement Lead,
Google AUNZ
James Haydon works on Data and Measurement for Large Customer Sales at Google Australia. With over 7 years at Google, James has a comprehensive background in programmatic advertising and digital platforms, driving results across various sectors, including retail, finance, and technology. His expertise lies in leveraging Google's advanced measurement and platform solutions to deliver impactful advertising strategies and unlock new growth opportunities for clients.
Georgia Tyndale
Strategic Partnerships Lead ANZ
Tracksuit
Georgia partners with best-in-class media and technology platforms to help marketers drive non-linear growth and build better brands. Georgia has held enterprise sales roles at Shopify and Salesforce, and worked with a mix of for-profit and not-for-profit startups across India, New York, and Sydney. During her time in the U.S., Georgia founded two ventures: jac + bean, a go-to-market agency helping ANZ brands launch stateside, and Brightlings, an ed-tech platform designed to empower tween girls. She holds a Master of Business from the University of Otago.
Travena Addenbroke
Marketing Transformation and GenAI Lead Spark NZ | Vice Chair IAB NZ Data, Privacy & Measurement Council
Travena is a senior marketing leader driving GenAI readiness at Spark across consumer and B2B. Known for award-winning, data-driven campaigns and global firsts, she blends creativity with innovation to transform marketing through AI, partnering globally to shape a new era of intelligent, connected brand experiences.
Rachel Bayfield
Chief Technology & Innovation Officer, PHD Media
Rachel is Chief Technology and Innovation Officer at PHD New Zealand, one of the country’s largest media agencies. With 15+ years’ experience across NZ, North America, and the UK, she leads PHD’s data and tech consultancy and advises clients on emerging technology, data strategy, and innovation opportunities.
Lewis Billinghurst
Head of Digital Customer Experience, Mitre 10
Lewis Billinghurst is a passionate digital innovator at Mitre 10, working with an incredible team to deliver human-led, digitally enabled experiences. He’s driven by curiosity, loves experimenting with emerging tech, and focuses on outcomes that matter. He’s stoked to be part of a company that truly gets it.
Simon
Bird
Lassoo (Incoming) Partner Strategy & Measurement
Simon has over two decades of industry experience in both media and creative agencies in NZ, the UK, Europe and Australia. He is a self-confessed optimistic cynic who believes an increased usage of data and measurement is either great for business or terrible for business.
Carol
Brown
Country Manager, Databricks
Carol Brown is Country Manager for Databricks New Zealand, leading the growth and adoption of the Data Intelligence Platform. With over 15 years in sales, marketing, and leadership, she is passionate about technology’s impact and driving innovation across Aotearoa’s data and AI landscape.
Penelope Brown

Qassem Naim
Chair IAB NZ Data, Privacy & Measurement Council, Founder Team Circle
Qassem (aka Q) is a data enthusiast with a unique background in both advertising and science. Known as a go-to expert in data, analytics, and technology strategies, Q has worked with leading brands in Seattle. He joined FCB in New Zealand and later founded Team Circle, APAC’s latest customer technology and AI consultancy focused on making technology easy.
Agata Ziemianska
Head of Activation, IPG Mediabrands
Agata has 20 years of industry experience and thrives on what’s next. From AI to modern marketing measurement, she partners with leading New Zealand brands to turn disruption into opportunity - crafting smarter, faster, and more adaptive ways to connect with customers in an ever-evolving digital landscape.
TBC

TBC
Princes Wharf, Auckland CBD, Auckland 1010