MeasureUp NZ 2025

Marketing Science Partner, Meta

Avik is a Marketing Science Partner at Meta, where he spearheads retail media network measurement and geo-based analytics programs across APAC. He specializes in helping major retailers unlock commercial value through advanced measurement methodologies and data-driven insights. Prior to Meta, he served as a Data Science Consultant at Boston Consulting Group, delivering transformative analytics solutions that generated millions in client savings.

Data & Measurement Lead,
Google AUNZ

James Haydon works on Data and Measurement for Large Customer Sales at Google Australia. With over 7 years at Google, James has a comprehensive background in programmatic advertising and digital platforms, driving results across various sectors, including retail, finance, and technology. His expertise lies in leveraging Google's advanced measurement and platform solutions to deliver impactful advertising strategies and unlock new growth opportunities for clients.

Strategic Partnerships Lead ANZ

Tracksuit

Georgia partners with best-in-class media and technology platforms to help marketers drive non-linear growth and build better brands. Georgia has held enterprise sales roles at Shopify and Salesforce, and worked with a mix of for-profit and not-for-profit startups across India, New York, and Sydney. During her time in the U.S., Georgia founded two ventures: jac + bean, a go-to-market agency helping ANZ brands launch stateside, and Brightlings, an ed-tech platform designed to empower tween girls. She holds a Master of Business from the University of Otago.

Marketing Transformation and GenAI Lead Spark NZ | Vice Chair IAB NZ Data, Privacy & Measurement Council

Travena is a senior marketing leader driving GenAI readiness at Spark across consumer and B2B. Known for award-winning, data-driven campaigns and global firsts, she blends creativity with innovation to transform marketing through AI, partnering globally to shape a new era of intelligent, connected brand experiences.

Chief Technology & Innovation Officer, PHD Media

Rachel is Chief Technology and Innovation Officer at PHD New Zealand, one of the country’s largest media agencies. With 15+ years’ experience across NZ, North America, and the UK, she leads PHD’s data and tech consultancy and advises clients on emerging technology, data strategy, and innovation opportunities.

Head of Digital Customer Experience, Mitre 10

Lewis Billinghurst is a passionate digital innovator at Mitre 10, working with an incredible team to deliver human-led, digitally enabled experiences. He’s driven by curiosity, loves experimenting with emerging tech, and focuses on outcomes that matter. He’s stoked to be part of a company that truly gets it.

Partner Strategy & Measurement, Lassoo 

Simon has over two decades of industry experience in both media and creative agencies in NZ, the UK, Europe and Australia. He is a self-confessed optimistic cynic who believes an increased usage of data and measurement is either great for business or terrible for business.

Country Manager, Databricks

Carol Brown is Country Manager for Databricks New Zealand, leading the growth and adoption of the Data Intelligence Platform. With over 15 years in sales, marketing, and leadership, she is passionate about technology’s impact and driving innovation across Aotearoa’s data and AI landscape.

Chair IAB NZ Data, Privacy & Measurement Council, Founder Team Circle

Qassem (aka Q) is a data enthusiast with a unique background in both advertising and science.  Known as a go-to expert in data, analytics, and technology strategies, Q has worked with leading brands in Seattle. He  joined FCB in New Zealand and later founded Team Circle, APAC’s latest customer technology and AI consultancy focused on making technology easy.

Data & AI Tribe Lead and Analytics Chapter Area Lead
Air New Zealand

Mike has focussed on enhancing data-driven decision making and operational efficiency at Air NZ since 2019. Prior to this he spent nearly a decade at Datamine building analytics capabilities for large organisations. Mike's career spans executive roles, start-ups and fund management. He holds a BSc in Psychology from Brown University.

eCommerce Director

Woolworths NZ

Mark leads Woolworths' end-to-end online and digital business and launched Everyday Rewards in NZ. He is a seasoned leader at the intersection of digital, retail, data and technology with previous leadership roles at My Food Bag, The Warehouse Group and Sainsbury's. Mark is passionate about putting the customer at the heart of every decision, and focuses on building high-trust, purpose-driven teams that deliver tangible results.

Head of Activation, IPG Mediabrands

Agata has 20 years of industry experience and thrives on what’s next. From AI to modern marketing measurement, she partners with leading New Zealand brands to turn disruption into opportunity - crafting smarter, faster, and more adaptive ways to connect with customers in an ever-evolving digital landscape.