MeasureUp NZ 2025

MeasureUp NZ 2025

MeasureUp, IAB Australia's largest measurement and marketing conference is back in NZ for its second year, brought to you by IAB New Zealand – register to secure your spot today.

 

Success in today’s marketing landscape requires more than data - it demands a measurement mindset. MeasureUp 2025 is IAB New Zealand’s flagship half-day marketing, measurement conference dedicated to helping brands develop a culture of measurement that drives smarter decisions, and fuels business growth. Hosted by the IAB New Zealand Data, Privacy & Measurement Council and building on the success of the regions premier IAB event, MeasureUp 2025 brings together global and local experts across data, technology, media, and AI.


What topics will be covered?
Expert-led and interactive keynotes, fireside chats, and speaker panels, will cover key industry topics including building strong data foundations, AI Agents, First-Party Data, moving beyond ROAS, Market Mix Modelling (MMM), the role of branding and more.

What can you expect?
A half-day, high impact conference to give you fresh ideas, practical strategies, and networking connections to help your organisation elevate measurement from a metric to a mindset.

Event Details

Date: Thursday 18 September 2025
Time: 1pm-5:30pm including networking.
Venue: Maritime Room, Princes Wharf, Auckland CBD
Tickets:  IAB New Zealand Members: $115 + GST + BF. Non-members: $185 + GST + BF

Light refreshments will be served, followed by networking drinks and nibbles.

 

Tickets are limited. Register to secure your spot today👇

 

 

Thank you to our sponsors Google and Meta

 

Keynote

Avik
Dalal

Avik Dalal Meta

 

Marketing Science Partner, Meta

Avik is a Marketing Science Partner at Meta, where he spearheads retail media network measurement and geo-based analytics programs across APAC. He specializes in helping major retailers unlock commercial value through advanced measurement methodologies and data-driven insights. Prior to Meta, he served as a Data Science Consultant at Boston Consulting Group, delivering transformative analytics solutions that generated millions in client savings.

Keynote

James Haydon

James Haydon Google

 

Data & Measurement Lead,
Google AUNZ

James Haydon works on Data and Measurement for Large Customer Sales at Google Australia. With over 7 years at Google, James has a comprehensive background in programmatic advertising and digital platforms, driving results across various sectors, including retail, finance, and technology. His expertise lies in leveraging Google's advanced measurement and platform solutions to deliver impactful advertising strategies and unlock new growth opportunities for clients.

Keynote

Georgia Tyndale

Geogia Tyndale

 

Strategic Partnerships Lead ANZ

Tracksuit

Georgia partners with best-in-class media and technology platforms to help marketers drive non-linear growth and build better brands. Georgia has held enterprise sales roles at Shopify and Salesforce, and worked with a mix of for-profit and not-for-profit startups across India, New York, and Sydney. During her time in the U.S., Georgia founded two ventures: jac + bean, a go-to-market agency helping ANZ brands launch stateside, and Brightlings, an ed-tech platform designed to empower tween girls. She holds a Master of Business from the University of Otago.

Moderator

Travena Addenbroke

Travena BW-1

 

Marketing Transformation and GenAI Lead Spark NZ | Vice Chair IAB NZ Data, Privacy & Measurement Council

Travena is a senior marketing leader driving GenAI readiness at Spark across consumer and B2B. Known for award-winning, data-driven campaigns and global firsts, she blends creativity with innovation to transform marketing through AI, partnering globally to shape a new era of intelligent, connected brand experiences.

PANEL SPEAKER

Rachel Bayfield

Rachel Bayfield

 

Chief Technology & Innovation Officer, PHD Media

Rachel is Chief Technology and Innovation Officer at PHD New Zealand, one of the country’s largest media agencies. With 15+ years’ experience across NZ, North America, and the UK, she leads PHD’s data and tech consultancy and advises clients on emerging technology, data strategy, and innovation opportunities.

Panel Speaker

Lewis Billinghurst

Lewis Billinghurst

 

Head of Digital Customer Experience, Mitre 10

Lewis Billinghurst is a passionate digital innovator at Mitre 10, working with an incredible team to deliver human-led, digitally enabled experiences. He’s driven by curiosity, loves experimenting with emerging tech, and focuses on outcomes that matter. He’s stoked to be part of a company that truly gets it.

 



 

Panel Speaker

Simon
Bird

Simon Bird

 

Lassoo (Incoming) Partner Strategy & Measurement

Simon has over two decades of industry experience in both media and creative agencies in NZ, the UK, Europe and Australia. He is a self-confessed optimistic cynic who believes an increased usage of data and measurement is either great for business or terrible for business.

 

Panel Speaker

Carol
Brown

Carol Brown

 

Country Manager, Databricks

Carol Brown is Country Manager for Databricks New Zealand, leading the growth and adoption of the Data Intelligence Platform. With over 15 years in sales, marketing, and leadership, she is passionate about technology’s impact and driving innovation across Aotearoa’s data and AI landscape.

 

Panel Speaker

Penelope Brown

Penelope Brown Headshot
 
Managing Director - Together 
With two decades of experience, Penelope Brown is a proven leader in media. She’s scaled agencies, led high-performing teams, and delivered for top ANZ clients. Now Managing Director of Media at Together, she brings sharp strategic focus and a results-driven mindset to every client engagement.
Moderator

Qassem Naim

Qassem Naim

 

Chair IAB NZ Data, Privacy & Measurement Council, Founder Team Circle

Qassem (aka Q) is a data enthusiast with a unique background in both advertising and science.  Known as a go-to expert in data, analytics, and technology strategies, Q has worked with leading brands in Seattle. He  joined FCB in New Zealand and later founded Team Circle, APAC’s latest customer technology and AI consultancy focused on making technology easy.

Panel Speaker

Agata Ziemianska

Agata Ziemianska.jpgC

 

Head of Activation, IPG Mediabrands

Agata has 20 years of industry experience and thrives on what’s next. From AI to modern marketing measurement, she partners with leading New Zealand brands to turn disruption into opportunity - crafting smarter, faster, and more adaptive ways to connect with customers in an ever-evolving digital landscape.

PANEL SPEAKER

TBC

Blank head

 

PANEL SPEAKER

TBC

Blank head

 

 

When
Thursday 18 September 2025
Event: 1pm - 5:30pm
Where
Maritime Room

Princes Wharf, Auckland CBD, Auckland 1010

 

Cost
$115 - $185 + GST + BF
Get Tickets

Related Blog Posts

Retail Media: Storefronts Event
Retail Media: Storefronts Event
Retail Media advertising is transforming how brands connect, convert, and win, and globally it is predicted to grow at over twice the rate of overall ad spend*. To help you harness this shift and...

Our Members

Our members include advertisers, agencies, ad tech companies and media owners, so you're in the right place to discover the very best of digital advertising.
perion-lockup-white-rgb
XPON_RGB-white_large (1)
PHD AOTEAROA 22 wordmark rev
Kargo+Logo
circle_logo_white
Stitch White Logo-TRANSPARENT