MeasureUp NZ 2026

Strategy & Insights Manager, Google

With a strong background in research and data-driven strategy, Angus specialises in translating audience insights and data ecosystems into actionable business outcomes. Currently a Strategy and Insights Manager at Google, his experience spans analytical roles across tech, payments, and agency, including APAC audience research at Twitter, business development for Mastercard, and market research.

Marketing Science Partner,
Meta 

Eby works with advertisers across Australia, New Zealand and India on measurement strategy, incrementality testing, and marketing analytics. With over a decade of experience in data science he specialises in helping brands understand the true causal impact of their media investments through lift studies, causal analytics, and econometric approaches. Prior to Meta, he spent seven years applying data science across the marketing and analytics landscape. 

Data & Measurement Lead, Google

With over 10 years of experience spanning consulting, media agencies, and tech, Eduardo specialises in leveraging deep technical knowledge to drive the adoption of modern measurement solutions, from MMM and attribution to incrementality. Drawing on previous leadership roles at Analytic Partners and IPG Mediabrands, Eduardo applies a consultative approach to empower advertisers to make better decisions that foster profitable, long-term growth.

CEO, OOHMAA 

Kath has extensive leadership experience across media, marketing and insights at some of NZ's most well-known brands, including TVNZ, Yellow, American Express and Air New Zealand. Most recently, she led the launch of knOOH, NZ's first unified Out of Home audience measurement platform. A passionate advocate for the industry, Kath believes measurement is a key catalyst for driving data-led mediums and channel growth.

Vice Chair IAB NZ Data, Privacy & Measurement Council | Marketing Transformation & GenAI Lead Spark NZ 

A senior marketing leader driving GenAI readiness at Spark across consumer and B2B, Travena is known for award-winning, data-driven campaigns and global firsts, she blends creativity with innovation to transform marketing through AI, partnering globally to shape a new era of intelligent, connected brand experiences. She is the Vice Chair of the IAB New Zealand Data, Privacy & Measurement Council and IAB New Zealand Council Member of the Year 2024.


 

  

Head of Marketing, Fletcher Living

Helen Bosley is a senior marketing and customer leader with experience across Fletcher Living, NZ Post and Air New Zealand, where she has led brand transformation, digital innovation and CRM programmes delivering measurable business results. Passionate about using data and measurement to drive better decisions, Helen combines strategic thinking with practical execution and a relentless curiosity for continuous improvement.

Chair IAB NZ Data, Privacy & Measurement Council, Founder Team Circle

Qassem (aka Q) is a data enthusiast with a unique background in both advertising and science.  Known as a go-to expert in data, analytics, and technology strategies, Q has worked with leading brands in Seattle. He  joined FCB in NZ and later founded Team Circle, APAC’s latest customer technology and AI consultancy focused on making technology easy.

GM Chapter Area Lead, Air New Zealand 

Jane has experience in senior roles spanning brand, digital, CRM and media. A strategist by trade, she has led both agency and client teams across multiple global markets, bringing the strategic vision and hands-on expertise needed to deliver work that creates commercial impact. Jane is driven by the belief that creativity, innovation, and customer obsession are the foundations of commercial success. She has played an active role in developing award-winning campaigns recognised at Cannes Lions, Effies, and the Festival of Media, and has been invited to judge the global marketing awards. 

CEO, realestate.co.nz

Sarah Wood is the CEO of realestate.co.nz, NZ's industry-owned property platform connecting millions of Kiwis with property every month. With experience spanning NZ and the United States, Sarah has built her career at the intersection of digital transformation, marketing and business growth. Passionate about data, technology and better customer experiences, she brings a practical perspective on audience engagement, digital performance and the evolving role of measurement in modern marketing.

Media Personality

Much loved media personality Mike Puru is one of New Zealand’s most recognised and respected broadcasters. Best known for his twenty-year tenure as a host on The Edge radio station, Mike has been a constant voice in Kiwi households for over two decades.