MeasureUp NZ 2026

Strategy & Insights Manager, Google

With a strong background in research and data-driven strategy, Angus specialises in translating audience insights and data ecosystems into actionable business outcomes. Currently a Strategy and Insights Manager at Google, his experience spans analytical roles across tech, payments, and agency, including APAC audience research at Twitter, business development for Mastercard, and market research.

Marketing Science Partner,
Meta 

Eby works with advertisers across Australia, New Zealand and India on measurement strategy, incrementality testing, and marketing analytics. With over a decade of experience in data science he specialises in helping brands understand the true causal impact of their media investments through lift studies, causal analytics, and econometric approaches. Prior to Meta, he spent seven years applying data science across the marketing and analytics landscape. 

Data & Measurement Lead, Google

With over 10 years of experience spanning consulting, media agencies, and tech, Eduardo specialises in leveraging deep technical knowledge to drive the adoption of modern measurement solutions, from MMM and attribution to incrementality. Drawing on previous leadership roles at Analytic Partners and IPG Mediabrands, Eduardo applies a consultative approach to empower advertisers to make better decisions that foster profitable, long-term growth.

CEO, OOHMAA 

Kath has extensive leadership experience across media, marketing and insights at some of NZ's most well-known brands, including TVNZ, Yellow, American Express and Air New Zealand. Most recently, she led the launch of knOOH, NZ's first unified Out of Home audience measurement platform. A passionate advocate for the industry, Kath believes measurement is a key catalyst for driving data-led mediums and channel growth.

Head of Marketing Performance, ANZ Bank 

With a career spanning many years in Publicis and Omnicom media agencies, Susan is Head of Marketing Performance at ANZ, where she is responsible for maximising the impact of marketing investment. She is a highly accomplished marketing and advertising professional with a strong background in financial services, telco, automotive and FMCG marketing. 

Head of Marketing, Fletcher Living

Helen Bosley is a senior marketing and customer leader with experience across Fletcher Living, NZ Post and Air New Zealand, where she has led brand transformation, digital innovation and CRM programmes delivering measurable business results. Passionate about using data and measurement to drive better decisions, Helen combines strategic thinking with practical execution and a relentless curiosity for continuous improvement.

Head of Brand, Tracksuit
Sam is a true believer in the power of a brand to grow business. He's on a mission at global brand tracking company Tracksuit, to arm marketers with the data they need to do their best work, prove their impact in the boardroom and build era-defining companies. 

Chief Strategy & Planning Officer, PHD Aotearoa

James leads PHD's strategic approach to helping clients grow through effective media and marketing. With more than 20 years in the industry, James has worked across some of New Zealand’s leading brands and is particularly interested in the intersection of insight, creativity and effectiveness. He’s a strong believer in the power of media to not just reach people, but influence behaviour and deliver real business outcomes.

Chief Retail Officer, Contact Energy
Carolyn is a strategic business leader with 20 years' experience leading large marketing, sales and operational teams across telecommunications, technology and media. Passionate about driving change that benefits customers and harnesses digital to create outstanding experiences, she is a collaborative leader who unites diverse teams to turn strategy into brilliant execution and commercial results. Carolyn is a former IAB New Zealand Board Member.

Chapter Lead, Strategic Planning, Spark NZ
Dan Putland has spent two decades turning marketing strategy into results, from London's MediaCom and UM to OMD NZ, and now Chapter Lead, Strategic Planning at Spark NZ. Agency-trained and focused on results, Dan thrives on solving business problems, building relationships, and turning ideas into measurable business growth.

CEO, realestate.co.nz
Sarah Wood is the CEO of realestate.co.nz, NZ's industry-owned property platform connecting millions of Kiwis with property every month. With experience spanning NZ and the United States, Sarah has built her career at the intersection of digital transformation, marketing and business growth. Passionate about data, technology and better customer experiences, she brings a practical perspective on audience engagement, digital performance and the evolving role of measurement in modern marketing

Vice Chair IAB NZ Data, Privacy & Measurement Council | Marketing Transformation & GenAI Lead Spark NZ 

A senior marketing leader driving GenAI readiness at Spark across consumer and B2B, Travena is known for award-winning, data-driven campaigns and global firsts, she blends creativity with innovation to transform marketing through AI, partnering globally to shape a new era of intelligent, connected brand experiences. She is the Vice Chair of the IAB New Zealand Data, Privacy & Measurement Council and IAB New Zealand Council Member of the Year 2024.

Agency Partner, Meta
Scott is a senior industry leader with over 20 years of experience at Publicis Groupe, JCDecaux and WBD. As Agency Partner for Meta Scott manages key partnerships. Driven by his passion for media and creativity, he is always on the lookout for innovative ways to help agencies and brands achieve business results by pushing beyond conventional media strategies. 

General Manager, Mortal
Tim is a senior leader, experienced in building and leading data and analytics teams. His team at Mortal built the brain behind knOOH - a game-changing measurement system that cracked the code for audience reach, frequency, and contacts in the Out Of Home industry.

Head of Data Science, Omnicom
Rhys is a marketing effectiveness leader passionate about helping brands turn data into growth. As Head of Marketing Science at Omnicom New Zealand, he brings over a decade of experience leading data science and marketing effectiveness teams. Having worked across the UK, US, Canada and New Zealand, he helps organisations measure, optimise and improve marketing performance, enabling stronger business outcomes

Chair IAB NZ Data, Privacy & Measurement Council | Founder, Team Circle
Qassem (aka Q) is a data enthusiast with a unique background in both advertising and science.  Known as a go-to expert in data, analytics, and technology strategies, Q has worked with leading brands in Seattle. He  joined FCB in NZ and later founded Team Circle, APAC’s latest customer technology and AI consultancy focused on making technology easy

Media Personality
Much loved broadcaster and media personality Mike Puru is one of New Zealand’s most recognised and respected broadcasters. Best known for his twenty-year tenure as a host on The Edge radio station, Mike has been a constant voice in Kiwi households for over two decades and you can currently find him on The Breeze Drive 3-7pm weekdays.