IAB Global Creator Week: The Business of Creators Event

Client Partner, TikTok NZ

Ravneel is a Client Partner at TikTok and was part of the founding team that launched the platform in Aotearoa. With over a decade of experience across New Zealand, Australia, and the UK, he specialises in marketing strategy, performance, measurement, and building future-focused marketing ecosystems that drive sustainable growth.

Broadcaster, Content Creator, George FM | Outspoken

Brook is the quick-witted co-host of George FM Drive and one of New Zealand's rising broadcasting stars. Since launching the show with Sin Howard in 2021, they've built a thriving social and podcast audience. Passionate about DIY, mechanics, education, and entertainment, Brook loves collaborating on authentic, engaging campaigns.

Senior Creative Strategist, Snap Inc

Jess is Senior Creative Strategist at Snap Inc., leading creative strategy across ANZ with a focus on youth culture, immersive experiences, and authentic brand collaborations. Previously at Pedestrian Group, she has shaped award-winning campaigns for global brands including adidas, Coca-Cola, Netflix, Samsung, and AMEX, championing audience-first creator strategies. 

Social & Content Lead, ASB

Hamish is the Social and Content Lead at ASB. On the agency side, he spent time at Bastion Aotearoa and FCB Media, before that, he was the Digital Marketing Manager at Les Mills, and earlier still at TVNZ. Hamish combines his love of content with carbs, having competed on The Great Kiwi Bakeoff and New Zealand's Hottest Home Baker. 

Agency Partner, Meta

Scott Bibby is Agency Partner at Meta NZ bringing over 20 years' experience across Publicis Groupe, JCDecaux, and Warner Bros. Discovery. Passionate about media innovation and creativity, he partners with agencies to drive business growth through forward-thinking strategies. Scott is a member of the IAB NZ Video Working Group.

General Manager, Outspoken

Amanda is a strategic executive leader with over 12 years' experience advising C-suite executives, boards, and leadership teams. She specialises in organisational strategy, stakeholder engagement, governance, and transformational change. A people-focused leader, Amanda is passionate about building inclusive cultures while delivering strong organisational and strategic outcomes. 

Chief Content Officer, OM Content NZ

Angela is an award-winning communications practitioner with over 20 years' experience across marketing communications, content creation, PR and activation. She has worked with some of New Zealand's largest companies and global brands. In 2020 she founded Archer, a specialist brand storytelling consultancy, and has since joined Omnicom Media New Zealand first as Managing Director of OM Content NZ, and now as Chief Content Officer.

Head of Brand, YouTube

With over a decade directing strategy for leading NZ brands, Seth transitioned to YouTube two years ago as Brand Lead. He specialises in unlocking brand-building potential, using YouTube's diverse environment to weave comprehensive brand narratives and build holistic brand ecosystems.

Industry Manager, Google

John is a media and marketing expert with over 12 years of experience in the US, and New Zealand. He has worked across media agencies, retail, e-commerce, and music software brands. As an Industry Manager at Google, John partners with New Zealand's largest domestic retail brands to drive business growth through media, technology, data, and insights