Join one of retail media’s leading global practitioners for the launch of IAB New Zealand's new report, 'Retail Media in NZ: The Next Phase of Growth for Brands, Agencies and Retailers'. Drawing on more than a dozen local market interviews, author Colin Lewis will benchmark New Zealand against global maturity curves and examine what brands, agencies, and retailers must do to capture the next wave of commercial growth. Colin will be joined by Blaine Hudson (Head of Product & Data, Market Media) and Kelly Stratton (eCommerce Manager, Lactalis NZ) to unpack the report’s strategic takeaways, followed by audience Q&A.
The report was commissioned by the IAB New Zealand Commerce Media Working Group, in partnership with Market Media.
What: Webinar - Colin Lewis presents 'Retail Media in NZ: The Next Phase of Growth for Brands, Agencies and Retailers'.
When: Wednesday 28 October
Time: NZT 9am-10am
Register now to secure your spot.
Webinar Panel
Colin Lewis
Co-Founder, Retail Media Works
Colin has been at the forefront of retail media’s rise over the past five years, working globally with brands and retail media networks to design, build, and scale commercial media strategies. He has keynoted in more than 25 cities and authored WARC’s best-practice guides to Amazon, Walmart Connect, Kroger, and Target’s Roundel. Chair of the Retail Media Awards and author of The Retail Media Playbook, Colin has published over 250,000 words analysing the economics of commerce media and digital retail.
Blaine Hudson
Head of Product & Data, Market Media
Blaine has over 10 years of industry experience previously at Meta and leading The Warehouse Group's performance marketing team. Blaine oversees Market Media's product portfolio, ensuring it remains on the cutting edge of the NZ retail landscape. His expertise lies in product development and strategic platform management. Blaine delivers consumer engagement by maximising advertising effectiveness for brands, based on data-driven insights. He is a member of IAB NZ's Commerce Media Working Group.
Kelly Stratton
eCommerce Manager, Lactalis NZ
Kelly is eCommerce Manager at Lactalis-Mainland Dairy, with a background in category management, shopper and customer marketing, and account management. She has built supplier-retailer partnerships that drive online sales across grocery and alternative channels, and leads end-to-end strategy, including joint business plans and data-led solutions. Kelly has a strong interest in global retail media trends. She holds a BSc in Human Nutrition and a BCom in Marketing.
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