New Zealand is fast becoming an advanced Connected TV market. Broadcasters are investing heavily in both programming and technology to deliver a strong digital viewing experience to a growing audience consuming TV content live and on-demand.
But how do marketers capitalise on this opportunity? How can Connected TV help them to reach and engage their audience with more precision and impact?
Don’t miss out on this opportunity to understand more!
In this Breakfast session, Yael Milbank, Managing Director, New Zealand at Magnite, will deep dive into the nuances of the Connected TV opportunity for media buyers in the market, which will be followed by a panel of industry leaders to discuss how buyers can successfully incorporate Connected TV into their digital advertising strategy.
KEY TAKEAWAYS:
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The key trends shaping Connected TV both globally and locally
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The role of Connected TV in the media mix and how it complements a buyer’s TV and digital strategy
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The importance of data in Connected TV advertising
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Practical examples of addressable, carefully targeted & brand-safe campaigns
Register now for this event on Thursday 17 June 2021, 8.00am - 10.20am to understand more about CTV – capitalising on the opportunity, and engaging audiences with more precision and impact.
Tickets are limited, please register as soon as possible.
LOCATION
Seafarers Building
52 Tyler Street
Ostro Brasserie & Bar (Level 2)
Britomart, Auckland 1010
TIME
8 - 8.30am: Arrival, Registration and Breakfast
8.30 - 10.20am: Keynote Address, Panel Discussion, Q + A
Posted In: Webinar
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